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This pioneering technique uses minimal water and lower energy, creating vibrant, organic tones while reducing environmental impact.\n\n\n",[16668,16797,22916,31033,36060,36067],{"id":16669,"handle":16670,"title":16671,"seo":16672,"articles":16673},"gid:\u002F\u002Fshopify\u002FBlog\u002F125846028635","mega-menu","Site wide content",{"title":21,"description":21},{"nodes":16674},[16675,16689,16724,16734,16744,16754,16771,16785],{"id":16676,"handle":16677,"title":16678,"tags":16679,"excerpt":4982,"excerptHtml":4982,"content":16681,"contentHtml":16682,"publishedAt":16683,"image":16684,"seo":16687,"blog":16688,"headerImage":21,"pageBuilder":21},"gid:\u002F\u002Fshopify\u002FArticle\u002F631981211995","cart-promo","Cart Promo",[16680],"Hide with bundle","This is your last chance to own these pieces.","\u003Cp>\u003Ca href=\"https:\u002F\u002Firis.cc\u002Fcategories\u002Flast-chance\">\u003Cspan>This is your last chance to own these pieces.\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>","2026-09-09T11:33:05Z",{"url":16685,"altText":21,"width":16686,"height":803},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Farticles\u002FMdG-IRIS-AW21-10_19913ee5-6b27-49e0-9408-2c540e7c106a.jpg?v=1788953588",2999,{"title":21,"description":21},{"handle":16670,"title":16671},{"id":16690,"handle":16691,"title":16692,"tags":16693,"excerpt":4982,"excerptHtml":4982,"content":4982,"contentHtml":4982,"publishedAt":16694,"image":16695,"seo":16699,"blog":16700,"headerImage":21,"pageBuilder":16701},"gid:\u002F\u002Fshopify\u002FArticle\u002F631731421531","top-bar-cta","Top Bar CTA",[],"2026-08-20T09:38:44Z",{"url":16696,"altText":21,"width":16697,"height":16698},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Farticles\u002FSkarmavbild_2026-08-10_kl._12.13.20_6c866b43-a51d-4251-a687-1bfaaeb35fed.png?v=1787218727",66,72,{"title":21,"description":21},{"handle":16670,"title":16671},{"id":16702,"type":16703,"value":16704,"references":16705},"gid:\u002F\u002Fshopify\u002FMetafield\u002F67781011833179","list.mixed_reference","[\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453675778395\"]",{"nodes":16706},[16707],{"id":16708,"type":16709,"handle":16710,"fields":16711},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453675778395","header_cta","global-header-cta",[16712,16716,16720],{"key":16713,"type":16714,"value":16715,"reference":21,"references":21},"background_color","color","#5F5FC4",{"key":16717,"type":16718,"value":16719,"reference":21,"references":21},"ctas","rich_text_field","{\"type\":\"root\",\"children\":[{\"listType\":\"unordered\",\"type\":\"list\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"url\":\"https:\u002F\u002Firis.cc\u002Fcategories\u002Fbib-shorts-tights\",\"title\":\"Shop bib shorts\",\"type\":\"link\",\"children\":[{\"type\":\"text\",\"value\":\"SHOP OUR BIB SHORTS\"}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"url\":\"https:\u002F\u002Firis.cc\u002Fabout\",\"title\":\"About Iris\",\"type\":\"link\",\"children\":[{\"type\":\"text\",\"value\":\"MADE FOR WOMEN, BY WOMEN\"}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"url\":\"https:\u002F\u002Firis.cc\u002Ffit-size\",\"type\":\"link\",\"children\":[{\"type\":\"text\",\"value\":\"AVAILABLE XXS-XXXL\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}]}",{"key":16721,"type":16722,"value":16723,"reference":21,"references":21},"name","single_line_text_field","Global Header CTA",{"id":16725,"handle":16726,"title":16727,"tags":16728,"excerpt":4982,"excerptHtml":4982,"content":16729,"contentHtml":16730,"publishedAt":16731,"image":21,"seo":16732,"blog":16733,"headerImage":21,"pageBuilder":21},"gid:\u002F\u002Fshopify\u002FArticle\u002F631951688027","thermal-arm-warmers-sizing","Thermal Arm Warmers Sizing",[],"Size (CM) S M L A - 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When in doubt, let us \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Firis.cc\u002Fcontact\">help you\u003C\u002Fa>\u003Cspan> out!\u003C\u002Fspan>\u003C\u002Fp>","Size (CM) XXS XS S M L XL XXL XXXL A - Waist 55-60 61-66 66-71 71-76 76-81 82-89 90-97 97-103 B - Hip 80-85 86-90 91-96 96-102 102-107 107-112 113-116 119-124","\u003Ctable class=\"SizeTable_table__H3R_s\">\n\u003Cthead>\n\u003Ctr>\n\u003Cth scope=\"col\">Size (CM)\u003C\u002Fth>\n\u003Cth scope=\"col\">XXS\u003C\u002Fth>\n\u003Cth scope=\"col\">XS\u003C\u002Fth>\n\u003Cth scope=\"col\">S\u003C\u002Fth>\n\u003Cth scope=\"col\">M\u003C\u002Fth>\n\u003Cth scope=\"col\">L\u003C\u002Fth>\n\u003Cth scope=\"col\">XL\u003C\u002Fth>\n\u003Cth scope=\"col\">XXL\u003C\u002Fth>\n\u003Cth scope=\"col\">XXXL\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>A - 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A community. A movement.\\n\\nCycling fans from everywhere come together to cheer the women’s peloton 'IRIS' style: high energy, full colour, and a whole lot of love for the sport.\\n\\nWhether you’re a long-time fan or new to pro cycling, this is your place.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Join un on Mont Ventoux and be part of something unforgettable.\"}]}]}",{"id":24231,"type":16885,"handle":24232,"fields":24233},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466629329243","what-is-the-cheer-squad",[24234,24236],{"key":16721,"type":16722,"value":24235,"reference":21,"references":21},"What is The Cheer Squad?",{"key":16857,"type":16718,"value":24237,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What is The Cheer Squad?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Last year, we turned the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\u002Fwhat-a-day\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Col du Granier\"}]},{\"type\":\"text\",\"value\":\" into a full-blown celebration of women’s cycling and this year, we’re going even bigger. Join us on \"},{\"type\":\"text\",\"value\":\"Friday, 7th August\",\"bold\":true},{\"type\":\"text\",\"value\":\" at \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.letourfemmes.fr\u002Ffr\u002Fetape-7\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Stage 7 of the Tour de France Femmes avec Zwift\"}]},{\"type\":\"text\",\"value\":\" and be part of the most colourful cheering crew in the peloton.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We’re rallying fans from far and wide to Watch the Femmes IRIS style: bright, bold, and bursting with energy. To make it even more special, we’ve teamed up again with Eindhoven based creative geniuses \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fheyheydehaas.com\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"HeyHeydeHaas\"}]},{\"type\":\"text\",\"value\":\" to design a Limited Edition t-shirt just one of the treasures in your \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fcheer-squad-2026-package?size=XS&color=White\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"The Cheer Squad Swag Bag\"}]},{\"type\":\"text\",\"value\":\".\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We’ve got the cheering materials covered and plans to paint the road so bright they’ll see us from space (or at least the TV helicopter!) 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A way to show up, stand together, and celebrate the incredible women pushing the limits of the sport we love. Whether you’re dancing on the roadside, waving a flag, or just soaking in the atmosphere, The Cheer Squad is your space to belong.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"At IRIS, we ride with colourful confidence and believe in building a community that celebrates individuality while lifting each other up. The Cheer Squad is that idea in action. A mountain full of fans, friends, and first-timers coming together to cheer not just for the race, but for what it represents.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Your \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fcheer-squad-2026-package?size=XS&color=White\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"The Cheer Squad Swag Bag\"}]},{\"type\":\"text\",\"value\":\" can be purchased on our website. 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Perfect for autumn, spring, and even those milder winter days, our long-sleeve jerseys are luxuriously soft on the inside and great at keeping the chill at bay.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"When it’s just a little colder and sure to warm up later you throw on the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fcycling-gilet-just-in-case-2-0-orange?size=XXS\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Just In Case vest\"}]},{\"type\":\"text\",\"value\":\" (guess how we came up with that name ;-)) or the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fescape-womens-insulated-padded-vest-savi?size=XS\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"insulated padded vest\"}]},{\"type\":\"text\",\"value\":\" when it’s colder. Both tuck neatly into a back pocket, ready to keep your core cosy as you roll out. 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It boasts a DWR coating to repel road spray and light rain, windproof front panels, and a fleece-lined interior to keep you snug and cozy on the coldest days. Pair it with our winter jackets, which eliminate the need for excessive layering. The quilted front panel keeps the cold at bay and is available in two stylish colorways: \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.i-ris.cc\u002Fproducts\u002Fspinosa-womens-winter-cycling-jacket\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Spinosa\"}]},{\"type\":\"text\",\"value\":\" and \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.i-ris.cc\u002Fproducts\u002Fwomen-s-winter-jacket-ditch\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Ditch\"}]},{\"type\":\"text\",\"value\":\". All you need underneath is a quality base layer.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"For harsher or more unpredictable weather, we recommend the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fsoftshell-winter-jacket-morpha\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Morpha Softshell Winter Jacket\"}]},{\"type\":\"text\",\"value\":\". Built for the toughest winter conditions, it features an innovative three-layer softshell material that perfectly balances warmth and breathability while excelling at repelling water and blocking wind.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"When the temperature really plummets, don’t forget the essential accessories. Did you know covering your head is the best way to stay warm? 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We look at each other and burst out laughing. I can hardly believe it. She REALLY asked that, so does that mean she could really imagine doing the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.themountainraces.cc\u002Fsilk-road-mountain-race\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Silk Road Mountain Race\"}]},{\"type\":\"text\",\"value\":\" (= SRMR) with ME? Wow! “If with anyone, then definitely with you!” I reply. And the decision to register is almost made. But we want to sleep on it and both think it over again calmly.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"And so a bike fitting appointment (five days before the SRMR registration window closes) turns into a project whose dimensions we cannot yet really assess. A project that will push us to our limits (maybe even a little beyond) and will probably have a profound impact on us. 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This time it will probably be a little different. “Same, same but different” or rather “Touring with a sense of urgency,” as Sarah Hammond describes it in her book—a guide for beginners to ultraracing—probably sums it up best.\"}]}]}",{"id":25578,"type":16894,"handle":25579,"fields":25580},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466963890523","image-center-lyqkc9ja",[25581,25583,25590],{"key":20721,"type":16718,"value":25582,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Sara and Beate at the bike fitting that started it all.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Photo credit: \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fmicha_el_philipp\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Michael Philipp\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"key":16868,"type":16869,"value":25584,"reference":25585,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322727371099",{"__typename":16872,"image":25586,"presentation":25588},{"url":25587,"altText":21,"width":803,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSara-B-1.jpg?v=1788097859",{"asJson":25589},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25592,"type":16885,"handle":25593,"fields":25594},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466964054363","8-days-before-the-yes",[25595,25597],{"key":16721,"type":16722,"value":25596,"reference":21,"references":21},"8 Days Before the Yes",{"key":16857,"type":16718,"value":25598,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"8 Days Before the Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Beate was here today. We discussed what our expectations are for the race, but also for each other, how we would prefer to ride, how much sleep we need, whether we should take one or two tents, and whether it makes sense to pack a stove. We also talked about which bikes we will ride and what we would like to change about them. We looked at the route together and I was able to explain a few things to her. I realized that I’ve already ridden approx. 3\u002F5 of the route. And not only that. I've been there before, I know what the typical village shop has in stock, that the bottled water we need (no sparkling water please!) is called “Legend” but you pronounce it «Legenda,  that it's best to bring couscous from home, because it's not so easy to find and, for me, it's the most suitable food besides oatmeal, especially the kind made from chickpeas, because I'm a vegetarian and that way I get enough proteins. As I go through some sections of the route with Beate on Google Maps, I can picture it in my mind's eye. And I can feel the headwind I had last time. Or the washboards, which are so grueling. And I remember exactly how steep the descent from SongKül Lake was in summer and that we'll be doing it in the other direction in August and will have to push our bikes up there. And after that, we're still not at CP 1. No, in between there are what feels like 1,000 roller coasters, nasty little climbs so steep that you can't ride them, only to race down again and get off your bike and push.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We realize that we probably complement each other very well as a pair: As a physiotherapist and bike fitter, Beate knows so much about the body and bikes and where changes need to be made to get things running smoothly again. She is more experienced than me when it comes to ultra-distances; I'm new to the business. These skills and knowledge give us a certain amount of security. Beate copes well with cold temperatures. I, on the other hand, tend to keep a cool head in the heat. I know the country and much of the route from my four previous trips to Kyrgyzstan. I was there just last summer and know to some extent what to expect and what not to expect. I am familiar with river crossings and thunderstorms in the Tien Shan mountains (which doesn't mean I no longer have respect for them). This knowledge and experiences also give us a certain degree of security. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"And despite all the euphoria, we have to be realistic: it may well be that during the eight months of preparation, but also during the race, we suddenly realize that it makes more sense to start solo or continue solo. And that's fine with both of us. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We want to sleep on the decision to register for another night and if we both still feel the same tomorrow, we'll fill out the registration form.\"}]}]}",{"id":25600,"type":16911,"handle":25601,"fields":25602},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466964742491","image-mozaiek-oawgykwz",[25603,25605,25614,25621,25628],{"key":16915,"type":16718,"value":25604,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Sara on one of her bikepacking adventures in Kyrgyzstan.\"}]}]}",{"key":16918,"type":16869,"value":25606,"reference":25607,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322735628635",{"__typename":16872,"image":25608,"presentation":25612},{"url":25609,"altText":21,"width":25610,"height":25611},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSara-B-3.jpg?v=1788097944",2189,2400,{"asJson":25613},{},{"key":16925,"type":16869,"value":25615,"reference":25616,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322735530331",{"__typename":16872,"image":25617,"presentation":25619},{"url":25618,"altText":21,"width":3455,"height":22},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FPSX_20260117_222506-scaled.jpg?v=1788097943",{"asJson":25620},{},{"key":16933,"type":16869,"value":25622,"reference":25623,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322735563099",{"__typename":16872,"image":25624,"presentation":25626},{"url":25625,"altText":21,"width":3455,"height":22},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FPSX_20260118_085426-scaled.jpg?v=1788097943",{"asJson":25627},{},{"key":16941,"type":16869,"value":25629,"reference":25630,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322735661403",{"__typename":16872,"image":25631,"presentation":25633},{"url":25632,"altText":21,"width":25610,"height":25611},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSara-B-2-1.jpg?v=1788097944",{"asJson":25634},{"focalPoint":25635},{"x":25636,"y":25637},"0.292386","0.636557",{"id":25639,"type":16885,"handle":25640,"fields":25641},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466964840795","2-days-before-the-yes",[25642,25644],{"key":16721,"type":16722,"value":25643,"reference":21,"references":21},"2 Days Before the Yes",{"key":16857,"type":16718,"value":25645,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"2 Days Before the Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“You did WHAT?! SRMR?! Wow, you guys are awesome. So badass!! Do you have any merch? I'm going to be your biggest fan!!” This and other comments are what I hear at the gravELLE club ride when the news spreads. It's good to know that we have such support behind us and that most people encourage me when I express doubts. I think it's right to have doubts – I'm very good at that – and to assess the challenge realistically and approach the preparation seriously. And yet I need to learn that I’m allowed to dream and trust in my abilities. The female community around me encourages me to do so, and I am once again grateful for all these women who constantly support and believe in each other.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 0: The Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Hi Sara,\\nI am delighted to inform you that your application for Silk Road Mountain Race 2026 was accepted!\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"*WUUUUATTT?!* *shiiiiit* *YES YES YES!!!!!* *f***!!* *WOOOOHOOOOOO BABY, WE'RE DOING THIS!*, all that and much more went through my mind today when I read Nelson's email. Wow. We. Are. Doing. This. Now. For. Real!!! Phewww...\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"(Beate got her spot too, of course).\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 1 After The Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I have now also registered solo for Dead Ends and Cake at the end of June. Just to gain more experience in a race setting and also because it’s a unique kind of event. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"242 days to go until the start of the Silk Road Mountain Race.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 7 After The Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Peta, my coach, texted me via Training Peaks: \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“Hi Sara, Doing some analysis on your rides, I'm wondering if we need to bump your FTP up a little. If you're up for a test tomorrow and are feeling fresh, I've put in a Fatigue Resistance test, it's a bumper edition at close to 2:30 hours on the home trainer.”\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"…. Oooookay, let's do this! \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"(More about my training volume another day).\"}]}]}",{"id":25647,"type":16894,"handle":25648,"fields":25649},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466965070171","image-center-kf0lcfsy",[25650,25652,25659],{"key":20721,"type":16718,"value":25651,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Beate fixing a mechanical whilst on The Weekender - Oberland Edition\"}]}]}",{"key":16868,"type":16869,"value":25653,"reference":25654,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322743001435",{"__typename":16872,"image":25655,"presentation":25657},{"url":25656,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FBeate-1.png?v=1788098027",{"asJson":25658},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25661,"type":16885,"handle":25662,"fields":25663},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466965168475","12-29-25-5-20-p-m-beate",[25664,25666],{"key":16721,"type":16722,"value":25665,"reference":21,"references":21},"[12\u002F29\u002F25, 5:20 p.m.] Beate: ",{"key":16857,"type":16718,"value":25667,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"[12\u002F29\u002F25, 5:20 p.m.] Beate: \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I trained today: \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"1.⁠ ⁠I drove a 5 cm long nail into my tire (maybe not 5 cm but it was HUGE)\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"2.⁠ ⁠⁠Successfully sealed it with a plug\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"3.⁠ ⁠⁠Still lost air\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"4.⁠ ⁠⁠Unscrewed the valve again with the Leyzine pump\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"5.⁠ ⁠⁠Discovered that I have a hole in the rim\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"6.⁠ ⁠⁠Washing out the sealant with lemon water and drying it with a tissue\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"7.⁠ ⁠⁠Put in an inner tube\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"8.⁠ ⁠⁠Fitted the tire\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"9.⁠ ⁠⁠Riding on steep sections that I didn't dare to ride last time, because I'm a badass now\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"It didn't even annoy me because I thought: good training. This is what SRMR does to us 🥰\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"[12\u002F29\u002F25, 5:35 p.m.] Sara: \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Yes, you are badass. ✌🏼🥰 Today I trained to ride my gravel bike in the drops on a single trail as I’m thinking of installing dropbars on my hardtail for the race.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"[12\u002F29\u002F25, 5:36 p.m.] Sara: \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Haha, yeah, now any bullshit that happens to us while riding our bikes can be declared as training for SRMR and we can’t even complain about it anymore 🤣\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 19 After The Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Today I woke up to a layer of fresh snow and thought to myself: “Oh, now I could train to ride in fresh snow. That could happen to us at the SRMR too.” In the evening, I found out that Beate also had been training: She went running in the snow with thin neoprene socks in running shoes, i.e., testing whether the neoprene socks are also suitable for river crossings and whether they keep her feet from getting wet and cold. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We are slowly working our way through the checklist. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 26 After The Yes\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We booked the flights!!! And I took care of contacting and booking accommodations for the days when we need something nice and relaxing. \\n\\n217 days to go until the start of the race.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"---\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We'll be sharing more of Sara's journey over the coming months. To avoid missing out on the latest updates then you can subscribe to our newsletter, follow IRIS on Instagram and of course follow Sara too.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"type\":\"link\",\"url\":\"http:\u002F\u002Feepurl.com\u002Fhj7Q1P\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Join the IRIS Community\",\"bold\":true}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002FI_RIS.cc\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Follow IRIS\",\"bold\":true}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fbreakaway_sara\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Follow Sara Bukies\",\"bold\":true}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"id":25669,"type":16861,"handle":25670,"fields":25671},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466965528923","image-full-vqzfb7oc",[25672],{"key":16868,"type":16869,"value":25673,"reference":25674,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322750177627",{"__typename":16872,"image":25675,"presentation":25677},{"url":25676,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSara-1-2.png?v=1788098101",{"asJson":25678},{},{"id":25680,"handle":25681,"title":25682,"tags":25683,"excerpt":4982,"excerptHtml":4982,"content":4982,"contentHtml":4982,"publishedAt":25684,"image":25685,"seo":25687,"blog":25688,"headerImage":25689,"pageBuilder":25695},"gid:\u002F\u002Fshopify\u002FArticle\u002F632134861147","i-love-it-but-i-can-buy-cycling-apparel-cheaper-elsewhere","“I love it, but I can buy cycling apparel cheaper elsewhere”",[],"2026-01-25T14:56:00Z",{"url":25686,"altText":21,"width":803,"height":1031},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Farticles\u002FIRISSS22_ROAD_-18.jpg?v=1788098633",{"title":21,"description":21},{"handle":22918,"title":22919},{"reference":25690},{"image":25691,"presentation":25693},{"url":25692,"altText":21,"width":803,"height":1031},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIRISSS22_ROAD_-18.jpg?v=1788098234",{"asJson":25694},{},{"id":25696,"type":16703,"value":25697,"references":25698},"gid:\u002F\u002Fshopify\u002FMetafield\u002F68244186300763","[\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966413659\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966544731\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966708571\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967003483\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967134555\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967298395\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967462235\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967658843\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967724379\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967822683\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466968019291\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466968904027\"]",{"nodes":25699},[25700,25708,25716,25724,25736,25744,25750,25762,25770,25778,25786,25794],{"id":25701,"type":16828,"handle":25681,"fields":25702},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966413659",[25703,25704,25706],{"key":16721,"type":16722,"value":25682,"reference":21,"references":21},{"key":16834,"type":16718,"value":25705,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“I love it, but I can buy cycling apparel cheaper elsewhere”\"}]}]}",{"key":16837,"type":16722,"value":25707,"reference":21,"references":21},"Unpicking the price-performance ratio",{"id":25709,"type":16851,"handle":25710,"fields":25711},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966544731","at-iris-we-believe-in-being-open",[25712,25714],{"key":16721,"type":16722,"value":25713,"reference":21,"references":21},"At IRIS we believe in being open",{"key":16857,"type":16718,"value":25715,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"At IRIS we believe in being open, honest and transparent with you, our community.\\n\\nNot only because we have nothing to hide, but also because we think it goes hand-in-hand with sustainability. \\n\\nOccasionally we will receive a  question about the price of our products, and we get that. We also entirely agree that you should know what you’re paying for so that you can better understand the value of the garments you buy. With that in mind, we wanted to provide you with a bit more insight into what goes into calculating the cost of our products.\\n\"}]}]}",{"id":25717,"type":16885,"handle":25718,"fields":25719},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466966708571","calculating-the-cost",[25720,25722],{"key":16721,"type":16722,"value":25721,"reference":21,"references":21},"Calculating the cost",{"key":16857,"type":16718,"value":25723,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Calculating the cost\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The final cost of our products can be broken down into four key areas: Design and Development, Production, Company Administration and Social Impact.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"1. Design & Development\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"At IRIS, we are incredibly proud to design & develop all of the products ourselves, and in fact this work is done solely by founder Iris.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We do things this way so that we have complete control over the materials, the fit and the design and can create items that don’t compromise on performance or style. We see this as a key benefit to the IRIS community, as this autonomy over the process differentiates us and our products from a lot of other cycling apparel on the market. For example, some brands will use customized design programs with standardized cycling wear rather than designing and developing their own products.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"For us, the design work itself takes place in the Netherlands, and in the development of the final product we work closely together with our manufacturer in Italy. Besides look and style, product development includes fit, fabric choice, sampling, fitting, and testing which is influenced by the IRIS community and the feedback we receive on our products.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Ultimately, all of this means that we are able to create the product that we feel best suits the wants, needs and desires of you!\"}]}]}",{"id":25725,"type":16894,"handle":25726,"fields":25727},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967003483","image-center-rrz8ndho",[25728,25735],{"key":16868,"type":16869,"value":25729,"reference":25730,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322775867739",{"__typename":16872,"image":25731,"presentation":25733},{"url":25732,"altText":21,"width":3455,"height":3454},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FMdG-IRISxVOSKEA-11-scaled.jpg?v=1788098338",{"asJson":25734},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25737,"type":16885,"handle":25738,"fields":25739},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967134555","2-production",[25740,25742],{"key":16721,"type":16722,"value":25741,"reference":21,"references":21},"2. Production",{"key":16857,"type":16718,"value":25743,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"2. Production\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"As a small business, we produce around 1500 items a year opting to create limited collections principally for Spring\u002FSummer and Autumn\u002FWinter alongside specific collaboration projects. Thanks to the control we have over our design & development, every new collection is created with those that have gone before it in mind, so that new items can be remixed with products from previous collections. The reason we do things this way is as part of our commitment to minimise waste created through overproduction.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The production costs themselves (largely talking about material and labor here) go to our production partners. Logistics are also included in production and comprise the handling and transportation of goods, fees and packaging costs. We have made the conscious choice to use Vela paper packaging to reduce use of plastic, which ultimately costs slightly more than other packaging solutions but is important to us and the IRIS community. Finally, we do a big part of our business online, but if we sell via a retail partner then we also have to account for this in the profit margin ensuring that they are fairly remunerated.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"By far the biggest proportion of spend when it comes to production goes on our material and labor costs which include the purchase of fabric, zippers, threads, labels, elastic bands, chamois, etc. Naturally, some items in our collection have a higher material cost due to the technicality and construction of the fabrics. We actively choose materials that we are confident will last and we also design for ease of repair offering a lifetime repair guarantee on all IRIS products. Alongside this we source leftover deadstock material for our Revamp range to once again minimise waste and also fuel our creativity!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We are proud that all of our products and fabrics are made in Europe and we use \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.i-ris.cc\u002Fresponsible\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"OEKO-TEX and Bluesign\"}]},{\"type\":\"text\",\"value\":\" certified materials to ensure sustainability and safety standards in fabric production. Production in Europe does come at an increased cost, but it has some really important benefits for us:\"}]}]}",{"id":25745,"type":16885,"handle":25746,"fields":25747},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967298395","text-simple-yc4zbmxq",[25748],{"key":16857,"type":16718,"value":25749,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"We still have the possibility to produce on a relatively small scale, reducing waste and our environmental impact.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"We can trust and have confidence in fair labor conditions for all workers in the supply and production chain.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Materials and garments don’t have to be shipped all around the world which not only avoids extra fees and import duties (reducing the final economic cost) but is better for our planet reducing the environmental cost of our garments.\"}]}]}]}",{"id":25751,"type":16894,"handle":25752,"fields":25753},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967462235","image-center-gvziiiw9",[25754,25761],{"key":16868,"type":16869,"value":25755,"reference":25756,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322785599835",{"__typename":16872,"image":25757,"presentation":25759},{"url":25758,"altText":21,"width":3455,"height":3454},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FMdG-IRISxVOSKEA-07-scaled_aeb19cd3-462c-4128-afff-3413f85f609b.jpg?v=1788098414",{"asJson":25760},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25763,"type":16885,"handle":25764,"fields":25765},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967658843","3-company-administration",[25766,25768],{"key":16721,"type":16722,"value":25767,"reference":21,"references":21},"3. Company Administration",{"key":16857,"type":16718,"value":25769,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"3. Company Administration\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"These are typical things that as a consumer you might not think about too much, but are critical to IRIS functioning such as: Insurance, office space & warehouse, travel to visit our suppliers, website, transaction fees, photography and marketing, accountancy and of course any wages for employees and freelancers. We currently have one full time employee, and two part time freelancers that support our activity on a regular basis keeping costs as low as possible!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"4. Social Impact\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"At IRIS we want to create long-term sustainable change in the world of cycling from grassroots through to the professional peloton. We do this by donating a percentage of our sales to non-profit organizations through dedicated projects like ‘Pedal for Pride’, the ‘Lynx Trail’, the ‘Super Future Females’ and ‘The School of Rocks’. Not only that, we work with various partners to bring activations to the local community encouraging more people to get onto their bikes whether that is our own ride initiatives, the Women’s Weekenders we support with Komoot or local groups such as the Cyclits and Frauenrenradbewegung that affect positive change in their area. We also support a small ambassador program that serves to inspire the IRIS community and is primarily made up of individuals and groups invested in the betterment of cycling, making the sport a more inclusive and accessible space for everybody.\"}]}]}",{"id":25771,"type":16885,"handle":25772,"fields":25773},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967724379","get-out-the-calculator",[25774,25776],{"key":16721,"type":16722,"value":25775,"reference":21,"references":21},"Get out the calculator!",{"key":16857,"type":16718,"value":25777,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Get out the calculator!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"After all of this, how do we then reach the price that we charge you, the customer? In plain terms, the difference between the initial production cost and the final retail price serves to cover the cost of design & development, company administration and social impact outgoings. As we are a small business, with a small production run, all of these costs are unavoidably more concentrated on each product than if we were a larger business producing ten times or even one hundred times the amount of items.\"}]}]}",{"id":25779,"type":16885,"handle":25780,"fields":25781},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466967822683","so-whats-left",[25782,25784],{"key":16721,"type":16722,"value":25783,"reference":21,"references":21},"So what’s left?",{"key":16857,"type":16718,"value":25785,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"So what’s left?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The eventual profit that is left on a product, is not going straight into the pockets of those who work at IRIS but instead we use most of this money to re-invest in creating the best possible items for the next collection. As we are a small business, and believe strictly in financial responsibility, we also don’t use creditors or loans to cover our future costs. This means profit from sales is used to fund the design & development and production costs for the next collection which have to be paid months before the product is ready to sell to you, the customer.\"}]}]}",{"id":25787,"type":16885,"handle":25788,"fields":25789},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466968019291","the-final-word",[25790,25792],{"key":16721,"type":16722,"value":25791,"reference":21,"references":21},"The final word",{"key":16857,"type":16718,"value":25793,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"The final word\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Creating sustainable, ethical and high quality garments is not cheap and nor should it be. Our aim is to keep our apparel accessible, provide it to the customer at a cost that is fair to everybody and use any profit to affect social change. By being transparent we hope to give you a better understanding of the true cost of your product and also give you confidence in our processes and choices as a brand. With that said, we’ll leave the final word to our founder, Iris Slappendel:\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“I’m proud that at this moment IRIS is now a profitable brand, mostly thanks to a very lean company structure and very little spend on marketing. I’m also proud that we are fully independent and have been able to grow the brand organically without any external investments. For me, the most important thing has always been to design and develop cycling apparel I would want to wear myself. Creating products that stand out and enable you to express your own personality on the bike and have fun with every ride.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We hope that by giving you more insight on what goes into making a product we can enhance your understanding and create more value in the item for you. We encourage you to buy consciously and choose high quality and durable products. And of course we hope you choose small and independent businesses like ours, so we can keep being around and make more garments that enable you to have more fun on the bike.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Iris”\",\"italic\":true}]}]}",{"id":25795,"type":17047,"handle":25796,"fields":25797},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466968904027","three-image-column-weq8pvxt",[25798,25800,25802,25803],{"key":16713,"type":16714,"value":25799,"reference":21,"references":21},"#7f68b6",{"key":16857,"type":16718,"value":25801,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"In the past two years we’ve faced a significant price increase on design & development,  production and company costs. Although the overall inflation of our outgoings has been around 15%, we decided to not increase our prices and take a much smaller margin in order to protect you, the customer, hoping that some of the costs would reduce again over time. Unfortunately, this is not the case and in the long term our current pricing structure is not a sustainable solution for us and therefore we will increase our prices by Spring 2024. In order to minimise impact to you we have decided to cap this at a maximum of 10% and it will be applied across all of our products. \\n\"}]}]}",{"key":17082,"type":16714,"value":17083,"reference":21,"references":21},{"key":16834,"type":16722,"value":25804,"reference":21,"references":21},"A world with increasing costs",{"id":25806,"handle":25807,"title":25808,"tags":25809,"excerpt":4982,"excerptHtml":4982,"content":4982,"contentHtml":4982,"publishedAt":25810,"image":25811,"seo":25813,"blog":25814,"headerImage":25815,"pageBuilder":25821},"gid:\u002F\u002Fshopify\u002FArticle\u002F632134926683","cris-maristany-iris-ambassador","Cris Maristany – IRIS Ambassador",[],"2026-01-12T15:05:00Z",{"url":25812,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Farticles\u002FCris-Meet-the-Ambassador-1.png?v=1788099177",{"title":21,"description":21},{"handle":22918,"title":22919},{"reference":25816},{"image":25817,"presentation":25819},{"url":25818,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCris-Meet-the-Ambassador-1.png?v=1788098705",{"asJson":25820},{},{"id":25822,"type":16703,"value":25823,"references":25824},"gid:\u002F\u002Fshopify\u002FMetafield\u002F68244409221467","[\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466969887067\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970181979\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970280283\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970935643\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971033947\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971853147\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971951451\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972016987\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972115291\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972442971\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972639579\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466973000027\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466973131099\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466973327707\"]",{"nodes":25825},[25826,25835,25843,25851,25863,25871,25889,25897,25909,25917,25930,25938,25952,25960],{"id":25827,"type":16828,"handle":25828,"fields":25829},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466969887067","introducing-iris-ambassador-cris-maristany-an-off-road-adventurer-and-community-builder",[25830,25832,25834],{"key":16721,"type":16722,"value":25831,"reference":21,"references":21},"Introducing IRIS ambassador Cris Maristany, an off-road adventurer and community builder",{"key":16834,"type":16718,"value":25833,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Introducing IRIS ambassador Cris Maristany, an off-road adventurer and community builder\"}]}]}",{"key":16837,"type":16722,"value":24063,"reference":21,"references":21},{"id":25836,"type":16851,"handle":25837,"fields":25838},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970181979","were-thrilled-to-welcome-cris-maristany-as-an-iris-ambassador",[25839,25841],{"key":16721,"type":16722,"value":25840,"reference":21,"references":21},"We’re thrilled to welcome Cris Maristany as an IRIS ambassador! ",{"key":16857,"type":16718,"value":25842,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We’re thrilled to welcome Cris Maristany as an IRIS ambassador! \\n\\nWe first got to know Cris through her work with Rare Femmes, a project creating fun, empowering, and educational cycling experiences for women, non-binary riders, and anyone who loves to ride. She also joined us for our SS25 Wilditude Collection shoot, bringing her adventurous spirit, energy, and love for off-road, gravel, and bikepacking adventures to the set.\\n\\nHere’s a closer look at Cris in her own words.\"}]}]}",{"id":25844,"type":16885,"handle":25845,"fields":25846},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970280283","lets-start-at-the-beginning",[25847,25849],{"key":16721,"type":16722,"value":25848,"reference":21,"references":21},"Let’s start at the beginning ",{"key":16857,"type":16718,"value":25850,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Let’s start at the beginning — how did cycling become such a big part of your life?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I’ve been riding bikes all my life. Growing up, I had a mountain bike, and the first bike I bought as an adult was also a mountain bike. For years, I was more of a weekend rider. Everything changed in 2019 when I went on my first bike trip, that’s when I completely fell in love with cycling. Travelling by bike became my number one hobby, and now it’s my job.\"}]}]}",{"id":25852,"type":16894,"handle":25853,"fields":25854},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466970935643","image-center-vvl1bchw",[25855,25862],{"key":16868,"type":16869,"value":25856,"reference":25857,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322827968859",{"__typename":16872,"image":25858,"presentation":25860},{"url":25859,"altText":21,"width":803,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCris-Meet-the-Ambassador-2.png?v=1788098826",{"asJson":25861},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25864,"type":16885,"handle":25865,"fields":25866},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971033947","you-spend-most-of-your-time-off-road",[25867,25869],{"key":16721,"type":16722,"value":25868,"reference":21,"references":21},"You spend most of your time off-road.",{"key":16857,"type":16718,"value":25870,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"You spend most of your time off-road. What drew you to gravel and bikepacking?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I grew up in the suburbs of Madrid, surrounded by mountains, so riding off-road has always felt natural to me. In my previous job, I met colleagues who were into mountain bike racing and I started racing with them. Later on, I began travelling by bike on roads. Over time, I realised I didn’t want to choose between the two, so I combined them and started bikepacking off-road.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I’ve also done a lot of city commuting but I’ve never really been into road cycling, it doesn’t appeal to me. I love nature too much and just want to escape the roads.\"}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"What is it about riding a bike that keeps you coming back for more?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"It’s just so much fun. I always have a big smile on my face when I’m riding. Going up and down, feeling the wind and the sun, the adrenaline of speed, and the beauty of the landscapes, it’s unbeatable.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I also love the freedom of being completely autonomous and knowing I can get anywhere I want without depending on anything else.\"}]}]}",{"id":25872,"type":16975,"handle":25873,"fields":25874},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971853147","image-two-e997vqgx",[25875,25882],{"key":16982,"type":16869,"value":25876,"reference":25877,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322835046747",{"__typename":16872,"image":25878,"presentation":25880},{"url":25879,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCris-Meet-the-Ambassador-3.png?v=1788098904",{"asJson":25881},{},{"key":16990,"type":16869,"value":25883,"reference":25884,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322836226395",{"__typename":16872,"image":25885,"presentation":25887},{"url":25886,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCris-Meet-the-Ambassador-4.png?v=1788098917",{"asJson":25888},{},{"id":25890,"type":16885,"handle":25891,"fields":25892},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466971951451","what-would-you-say-to-someone",[25893,25895],{"key":16721,"type":16722,"value":25894,"reference":21,"references":21},"What would you say to someone",{"key":16857,"type":16718,"value":25896,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"What would you say to someone who’s thinking about getting into cycling but hasn’t taken the leap yet?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Stop thinking and just do it. It will change your life.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"If I had to give three tips, they would be:\"}]},{\"type\":\"list\",\"listType\":\"ordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"It doesn’t matter which bike or gear you have, how fit you are, or how fast you are. If you want to get somewhere, you will. If you want to enjoy riding, you will. All that matters is your attitude.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Riding a bike doesn’t have to mean a sore butt. There are many types of saddles and sizes, and of course, there are saddles specifically built for women!! Please spend sometime finding the right saddle for your butt :)\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"A good way to start cycling is by joining events. There are so many communities and types of events. Look for one around you that could be fun to try and don’t be afraid of being too amateur or too slow, there will be people just like you and everyone will be there to help each other and have fun together!\"}]}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Are there any comfort or setup tips you swear by now?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I don’t really use chamois cream. I’ve tried it occasionally in the past, but with IRIS clothes I don’t feel like I need it.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I do absolutely recommend getting a bike fit, though. I had one before a three-month trip, and all the pain I used to have on the bike disappeared. It made such a big difference.\"}]}]}",{"id":25898,"type":16894,"handle":25899,"fields":25900},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972016987","image-center-wnjgtkjg",[25901,25908],{"key":16868,"type":16869,"value":25902,"reference":25903,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322839437659",{"__typename":16872,"image":25904,"presentation":25906},{"url":25905,"altText":21,"width":803,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCris-Meet-the-Ambassador-5.png?v=1788098979",{"asJson":25907},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":25910,"type":16885,"handle":25911,"fields":25912},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466972115291","womens-only-rides-and-event",[25913,25915],{"key":16721,"type":16722,"value":25914,"reference":21,"references":21},"Women’s-only rides and event",{"key":16857,"type":16718,"value":25916,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Women’s-only rides and events are a big part of your story. Why are they so important to you?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"They’ve completely changed my life. I’ve participated in many women’s-only events, and I organise them as well. I’ve met so many incredible women through these spaces and some of them are now my closest friends.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Before that, I was afraid of climbing hills because I thought I wasn’t capable. Being in non-competitive, supportive environments where everyone waits for each other helped me gain confidence and improve my performance. These events have been incredibly empowering for me.\"}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Looking back, is there anything cycling-related you’d do differently?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"When I started travelling by bike, I sold my mountain bike to switch to a gravel bike and I regret it. 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Our bodies are different to men’s, so our needs are different too.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"My favourite ensemble is the Irising jersey with the scarf and the Escape bibs. I find so much power and energy on the design and the colours of this jersey, plus the matching scarf makes it even more cool and stylish. I also love IRIS system on the bibs and the fact that I don’t have to take all my clothes off when I need to pee. Also, the pockets are so handy!\"}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"What do you love most about IRIS cycling apparel?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Beyond the designs and colours, the quality really stands out. The clothes are comfortable even on long rides, don’t smell, and dry very quickly, which is essential for bikepacking. 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This year brings two unforgettable adventures:\\n\\n• The Weekender Oberland Edition 29–31 May\\n• The Weekender Lowlands Edition 26–28 June\\n\\nEach event welcomes 50 women from all backgrounds for a 3-day, self-supported bikepacking experience full of freedom, fun, connection, and personal growth. With both events selling out in previous years, we recommend securing your spot early.\\n\\nNow in its fourth year, The Weekender continues IRIS’ mission to empower women through cycling and make bikepacking more accessible, whether you’re new to adventure riding or already hooked.\"}]}]}",{"id":26012,"type":16885,"handle":26013,"fields":26014},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466974474587","what-to-expect",[26015,26017],{"key":16721,"type":16722,"value":26016,"reference":21,"references":21},"What to expect? ",{"key":16857,"type":16718,"value":26018,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What to expect? \",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Approximately 220 to 280 kilometers of gravel paths, forest trails, and sandy sectors will be explored over three unforgettable days.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"This year, participants can choose between two unique routes:\"}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fatleta.cc\u002Fe\u002FcrfsRPqF3obs\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"The Weekender Oberland Edition\",\"bold\":true}]},{\"type\":\"text\",\"value\":\" 29–31 May\",\"bold\":true}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Starting and finishing in Munich, the route heads south through the beautiful Oberland region. Along the way, riders will pass quaint villages, rolling fields, small chapels, towering churches, twinkling waters, and traditional Bavarian inns. Clear rivers, ponds, and lakes provide perfect spots for long breaks, and magnificent views of the nearby Alpine peaks reward your efforts.\"}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"\"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fatleta.cc\u002Fe\u002FcrfsP1tQX7uJ\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"The Weekender Lowlands Edition\",\"bold\":true}]},{\"type\":\"text\",\"value\":\" 26–28 June:\",\"bold\":true}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Linking the Dutch cities of Nijmegen and Eindhoven, participants will experience a mix of gravel paths, forest trails, and sandy sectors, with opportunities to stop in charming towns and scenic landscapes along the way.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Both routes are self-supported adventures, giving you the freedom to travel at your own pace along the recommended path to reach your destination. Along the way, we’ll stop as a group at two campsites where we will camp, connect, and trade stories under a sky full of stars. At the end of the ride, a well-earned celebration awaits all participants.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Participation in The Weekender is for all women seeking adventure, togetherness, and fun on a bike. To maintain a welcoming and communal atmosphere, the group is limited to 50 riders.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"For more information and inspiration, have a look at our previous editions on our \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Stories page\"}]},{\"type\":\"text\",\"value\":\".\"}]}]}",{"id":26020,"type":16911,"handle":26021,"fields":26022},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466975490395","image-mozaiek-nq1idhsv",[26023,26031,26039,26046],{"key":16918,"type":16869,"value":26024,"reference":26025,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322879938907",{"__typename":16872,"image":26026,"presentation":26029},{"url":26027,"altText":21,"width":16817,"height":26028},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day2-6.jpg?v=1788099432",1363,{"asJson":26030},{},{"key":16925,"type":16869,"value":26032,"reference":26033,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322880102747",{"__typename":16872,"image":26034,"presentation":26037},{"url":26035,"altText":21,"width":24333,"height":26036},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FZ8C_9347.jpg?v=1788099433",894,{"asJson":26038},{},{"key":16933,"type":16869,"value":26040,"reference":26041,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322880135515",{"__typename":16872,"image":26042,"presentation":26044},{"url":26043,"altText":21,"width":25611,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FZ8C_6992_eae890fe-a2c5-4c89-b488-bb7cb1bfca35.jpg?v=1788099435",{"asJson":26045},{},{"key":16941,"type":16869,"value":26047,"reference":26048,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58322879971675",{"__typename":16872,"image":26049,"presentation":26051},{"url":26050,"altText":21,"width":16817,"height":26028},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day3-6.jpg?v=1788099433",{"asJson":26052},{},{"id":26054,"type":16885,"handle":26055,"fields":26056},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F466977390939","preparation",[26057,26059],{"key":16721,"type":16722,"value":26058,"reference":21,"references":21},"Preparation",{"key":16857,"type":16718,"value":26060,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Preparation\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Leading up to the event we will host a webinar with more practical information about the event, the route and bikepacking trips and tricks. The final route will be shared the week before the event so you can download it in advance of The Weekender.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"FAQs: \",\"bold\":true}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Is it a race? Nope, it’s a non-competitive event. You are encouraged to ride at your own pace.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Do people ride together? Usually! Groups often form out of different paces and preferences. You can ride at your own pace and find a group to share the ride with for that day.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Where will I stay? We have arranged the campsites for you, but you need to bring your own tent and sleeping gear.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What bike do I need? A bike on which you can mount bikepacking bags, since you need to carry your own stuff. There will be some gravel sections so a bike with wider tires is to be advised. A gravel bike or mountainbike is perfect!\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What do I need to bring? You need to bring your own tent, sleeping gear, cutlery and anything else you need to survive 3 days and 2 nights on a bikepacking adventure.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"How much experience do I need? Check out the route to see if you’re comfortable with it. We want to make this accessible for all, so you can always take short cuts or detours whenever you want to. A good general level of fitness and some experience is essential, but you don’t need to have previous bikepacking experience.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What happens if I have bike issues? 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Pooley was the eventual winner of the Mountains Classification racing for team Lotto–Belisol Ladies.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\" \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Just before moving to Switzerland to do a PhD at ETH Zürich, I did my first road races and came 4th at the British National Championship. But in a new country with a full time job, it took me a while to find my feet in terms of training – plus my first experiences of racing in Holland and Belgium were super stressful: I didn’t have the skills for those big bunches. I quit racing in favour of work and enjoying sports again. It was only thanks to my PhD supervisor Sarah Springman (an incredible sportswoman) who made it possible to work part-time and encouraged me to train and race, that I was able to try cycling again. 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What advice would you give women who want to go off-road?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Although I came to love cycling, I always enjoyed training more than racing and the most fun training for me was long rides in the mountains. The more adventurous and the more mountainous, the better! I think that’s because that kind of cycling felt more like trail running and mountain sports, which is where my heart really lies. I was always desperate to go for a run at the end of the road season! That’s one of the reasons I raced in triathlon after retiring from professional cycling.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Getting a mountain or gravel bike to ride trails and explore away from roads seemed like an obvious step after racing. I wanted to travel by bike, explore by bike, have adventures by bike. It took me about a year to research the frame and setup I wanted but it was worth the wait! I’ve had so many wonderful adventures on that bike, and I think it will last forever. I try to choose all my equipment and clothing so it will last as long as possible. It’s a sign of good quality and it helps to minimise consumption, which I think is really important for the environment.\"}]}]}",{"id":27310,"type":16894,"handle":27311,"fields":27312},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467570557275","image-center-decrtbkg",[27313,27315,27322],{"key":20721,"type":16718,"value":27314,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Emma wears the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fcycling-jersey-kochi-1?size=XXS\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Kōchi jersey\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"key":16868,"type":16869,"value":27316,"reference":27317,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334286807387",{"__typename":16872,"image":27318,"presentation":27320},{"url":27319,"altText":21,"width":26305,"height":24333},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIMG_7472.jpg?v=1788180584",{"asJson":27321},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":27324,"type":16885,"handle":27325,"fields":27326},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467570655579","text-simple-ogo3gnke",[27327],{"key":16857,"type":16718,"value":27328,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"As a bonus, bikepacking feels a lot like trail running to me! Both in the scenery and in the mindset and attitude of the community: super welcoming, accepting of everyone whatever their level, and with a strong drive towards appreciating and protecting the beautiful environment which makes the sport fun.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I have to say that initially I was nervous about trying to ride off-road, since I didn’t have any mountain biking skills (and I struggled already to learn road biking skills!). Some friends who encouraged me early on to just have a go were right. The thing is, there’s plenty of easy off-road riding to get started on and build up skills and confidence gradually. Try it without putting yourself under pressure to go fast or do anything dangerous, and gradually push your limits. Learning new things is fun and incredibly rewarding – it made me feel so much stronger, and proud of myself, to try things that scared me and realise I am capable of more than I thought.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"My main advice would be to ride with friends (way more fun!) and \u002F or a club or group who can help you learn skills in a safe environment. I’ve done a few MTB skills courses with my local club and it helped so much for basic skills and confidence. If you can find one near you, the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fprograms\u002Fthe-school-of-rocks-powered-by-iris\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"School Of Rocks\"}]},{\"type\":\"text\",\"value\":\" is a brilliant place to go for learning off-road skills with fun company.\"}]}]}",{"id":27330,"type":16894,"handle":27331,"fields":27332},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571048795","image-center-qxmqal0p",[27333,27335,27342],{"key":20721,"type":16718,"value":27334,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Emma Pooley and Iris Slappendel bikepacking in Switzerland\\n\\n\"}]}]}",{"key":16868,"type":16869,"value":27336,"reference":27337,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334333206875",{"__typename":16872,"image":27338,"presentation":27340},{"url":27339,"altText":21,"width":25611,"height":26305},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002Fpathfinder_giro-2.jpg?v=1788180635",{"asJson":27341},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":27344,"type":16885,"handle":27345,"fields":27346},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571147099","what-the-most-memorable-and-meaningful-experiences-cycling-has-given-you",[27347,27349],{"key":16721,"type":16722,"value":27348,"reference":21,"references":21},"What the most memorable and meaningful experiences cycling has given you?",{"key":16857,"type":16718,"value":27350,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"What the most memorable and meaningful experiences cycling has given you?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"In 2010 we had a great team at Cervélo (Iris was there too) and it was a fantastic season where we won so many races and had a lot of fun. That year I was also lucky enough to have a great day at the World Championships in Geelong and win the time trial. The rainbow jersey was a highlight of course, but even better was a few days later on just a little training ride. My roommate Sharon and I sneaked out super early to ride before dawn (that’s not how the national team liked us to train!) and we rolled down the great ocean road with views of the sunrise then stopped for coffee and these delicious little orange cupcakes (also not something the GB national team approved of!). It was amazing. Moments like those really stay with you forever. And of course we got into trouble, but that was quite satisfying too in a way.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The great thing about road racing is that it’s a team sport, so you can really contribute to a result for someone else. So there were lots of races where I didn’t do well at all personally, but helping a teammate win brought me a lot of joy. Like at the Tour de Montreal, Tour de l’Aude and Giro in 2009. I have so many happy memories from those days and the strong women I’m privileged to have raced with, or against.\"}]}]}",{"id":27352,"type":16975,"handle":27353,"fields":27354},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571278171","image-two-hcw037ts",[27355,27362],{"key":16982,"type":16869,"value":27356,"reference":27357,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334357422427",{"__typename":16872,"image":27358,"presentation":27360},{"url":27359,"altText":21,"width":728,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIMG_4054small.jpg?v=1788180705",{"asJson":27361},{},{"key":16990,"type":16869,"value":27363,"reference":27364,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334357291355",{"__typename":16872,"image":27365,"presentation":27369},{"url":27366,"altText":21,"width":27367,"height":27368},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002Fby-Augustus-Farmer-3-_augustusfarmer.jpg?v=1788180703",1096,1034,{"asJson":27370},{},{"id":27372,"type":16885,"handle":27373,"fields":27374},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571442011","text-simple-pw3rhgg6",[27375],{"key":16857,"type":16718,"value":27376,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"In more recent years, travelling by bike has led to some beautiful interactions with strangers who have helped me, or fed me delicious food, or just chatted to me. I always try to speak the local language even if it’s just a few words, and that’s fun. People love to help you when you’re struggling with their language! A few years ago I was riding in Georgia, and we had got to a very remote village in the mountains and could hardly believe the guesthouse had a shower! But I couldn’t get it to work. So I went to find the lady in charge of the guesthouse (in fact I interrupted her while she was cooking dinner for everyone), in just my towel, and she came up to fix the shower. I said thank-you very much and she looked really confused, and about an hour later during dinner I realised I had muddled up the words for “thank you” and “vegetables”. No wonder she thought I was a bit strange! The veggies were very tasty though.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"A few years later I stayed with a family in Peru who ran a roadside restaurant. It wasn’t a hotel, but they let me sleep there because there was nowhere else for a long way and it was already evening and cold. I was exhausted and struggling with the altitude (4000m above sea level) and they fed me the most delicious potatoes in the world and tried to understand my rusty half-forgotten Spanish. I slept in one of their spare sheds, in the middle of a huge pile of blankets like a slice of cheese in a sandwich, and the water in my bottles froze that night. The next morning when I was riding off, they gave me this fluffy alpaca teddy and I was so touched, I cried.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Those meetings on a long journey might only last a short time, but they remind me of people’s kindness and humanity.\"}]}]}",{"id":27378,"type":16894,"handle":27379,"fields":27380},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571802459","image-center-qoqfnwhh",[27381,27383,27391],{"key":20721,"type":16718,"value":27382,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Zermatt Halbmarathon\"}]}]}",{"key":16868,"type":16869,"value":27384,"reference":27385,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334367187291",{"__typename":16872,"image":27386,"presentation":27389},{"url":27387,"altText":21,"width":27388,"height":27388},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FZermatt-Halbmarathon-2023.jpg?v=1788180759",790,{"asJson":27390},{},{"key":164,"type":16722,"value":26173,"reference":21,"references":21},{"id":27393,"type":16885,"handle":27394,"fields":27395},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467571933531","text-simple-cmndsbon",[27396],{"key":16857,"type":16718,"value":27397,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"What does participating in events like bikepacking challenges and ultra running races  mean to you and why do you think women should give them a try?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"There’s something about longer and wilder competitions such as bikepacking \u002F ultracycling, and ultrarunning, that really draws me. Partly it’s the adventure and the beauty of the surroundings, which I love. Partly it’s the calm meditative state I sometimes find in longer rides and runs.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I did my first >100km race in 2021, at the Ultra Trail Monte Rosa. Running that distance had been a goal for a while for me and despite poor preparation due to injuries and lack of time, I enjoyed it so much. It was a beautiful experience, both internally and externally. I loved being in the mountains all day, but as well as that I felt so grateful to my body for cooperating with me for what was – to be honest – a really stupid idea! It really hurt, a lot of the time, and yet I could keep putting one foot in front of another, and keep enjoying it, despite the discomfort.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"So I suppose I also love events like that because I get to challenge myself. I find a deep satisfaction from trying to do something difficult and tough, and even when it doesn’t work out (like when I failed to finish UTMB in 2023) I learn something. Those events are hard, and that’s the whole point. The real win is in the pushing my limits. Rising to that challenge makes me feel stronger and more empowered, it helps me have confidence in myself, and that’s better than any medal. I know a lot of other women who participate in bikepacking and trail running events feel the same.\"}]}]}",{"id":27399,"type":16975,"handle":27400,"fields":27401},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467573211483","image-two-bwjtqufc",[27402,27404,27413],{"key":16979,"type":16718,"value":27403,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Emma supporting the Tour de France Femmes 2025 with the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.i-ris.cc\u002Fstories\u002Fjoin-the-the-cheer-squad-at-the-tour-de-france-femmes-avec-zwift\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Cheer Squad\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"key":16982,"type":16869,"value":27405,"reference":27406,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334380622171",{"__typename":16872,"image":27407,"presentation":27411},{"url":27408,"altText":21,"width":27409,"height":27410},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FWhatsApp-Image-2025-08-03-at-17.53.11.jpg?v=1788180827",1171,1560,{"asJson":27412},{},{"key":16990,"type":16869,"value":27414,"reference":27415,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334380654939",{"__typename":16872,"image":27416,"presentation":27418},{"url":27417,"altText":21,"width":17668,"height":3455},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FDSC01864_Originalsmall-scaled.jpg?v=1788180828",{"asJson":27419},{"focalPoint":27420},{"x":27421,"y":27422},"0.490219","0.317744",{"id":27424,"type":16885,"handle":27425,"fields":27426},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467573277019","text-simple-fquoluhy",[27427],{"key":16857,"type":16718,"value":27428,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"You’ve been outspoken on greater gender parity in cycling, and you were one of the initiators of the “Le Tour Entier” pressure group, which campaigned for a women’s race at the Tour de France. How do you feel about the creation of Tour de France Femmes avec Zwift and the potential impact it could have on grassroots participation?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"It’s great this is finally happening.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I strongly believe women and men should get the same opportunities, and that includes cycling (and all the other sports). The Tour de France is not my favourite bike race for many reasons BUT it does get huge amounts of media coverage and that means that the women’s draws a huge audience of people who, otherwise, might not have seen women’s cycling. It brings the sport to a much larger audience. The men’s race inspires many people to ride their bikes, and it’s important that female role models are also on the world stage. Women’s road racing is super exciting and people love watching it.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The main players we can thank for the Tour de France Femmes are both Zwift (good job!) and \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fcyclistsalliance.org\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"The Cyclists’ Alliance\"}]},{\"type\":\"text\",\"value\":\". TCA (with Iris as founder!) put in so much work over the long term to advocate for and improve women’s cycling. I think the whole world can be grateful to them for everything they’ve achieved, because the sport of cycling is far better for having more women’s races and more media coverage of women’s races. As well as behind the scenes all the improvements TCA has made for conditions in women’s cycling. The Tour de France Femmes is huge now, it’s amazing to watch, and that makes me so happy. It’s like we said many years ago with the Le Tour Entier campaign: if you build it, they will come!\"}]}]}",{"id":27430,"type":16975,"handle":27431,"fields":27432},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467573735771","image-two-arqw0yh8",[27433,27435,27442],{"key":16979,"type":16718,"value":27434,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Oat to Joy book presentation\\n\\n\"}]}]}",{"key":16982,"type":16869,"value":27436,"reference":27437,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334393106779",{"__typename":16872,"image":27438,"presentation":27440},{"url":27439,"altText":21,"width":16923,"height":16817},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIMG_4244.jpg?v=1788180896",{"asJson":27441},{},{"key":16990,"type":16869,"value":27443,"reference":27444,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58334393270619",{"__typename":16872,"image":27445,"presentation":27448},{"url":27446,"altText":21,"width":27447,"height":16817},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIMG_4424.jpg?v=1788180896",1365,{"asJson":27449},{},{"id":27451,"type":16885,"handle":27452,"fields":27453},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467573834075","text-simple-p1rk7vhv",[27454],{"key":16857,"type":16718,"value":27455,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"You’re known for your homemade oatmeal-based sports nutrition, and now you wrote a \",\"bold\":true},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Frecipes-oat-to-joy\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"recipe book\",\"bold\":true}]},{\"type\":\"text\",\"value\":\"! Why?! And what’s your favourite oaty bike snack?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Yes, after more than 10 years of creating snacks and innovating on recipes (and testing them on a lot of bike rides!) I finally collected them all into my book \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Frecipes-oat-to-joy\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Oat To Joy\"}]},{\"type\":\"text\",\"value\":\"! And I added a few stories from all the adventures I’ve been on, because I wanted to share some of the things I learned on the way. I think some things, like learning to be less scared riding in the peloton or downhill, can be helpful to people starting out in cycling.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Oat To Joy started out simply because I wanted to eat real food in training instead of so many processed products. 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Anyway in the naturally sweet section I have a recipe for mini carrot cakes, kind of muffin-sized. I love carrot cake especially with orange cream cheese frosting. But I’d never take a frosted cupcake (or a slice of cake) on a ride because it would make such a mess. So for the carrot cake I had the idea to put the cream cheese frosting IN THE MIDDLE of the little cakes and bake it in. So you get an on-the-go chunk of carrot cake filled with orange cream cheese frosting and you don’t lose any frosting on the wrapper or on your pocket. They’re so tasty! 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The route is heading south, through the beautiful Oberland region. Quaint villages, rolling fields, small chapels, towering churches, twinkling waters and traditional Bavarian inns alternate along the way. Clear rivers, ponds and lakes are your constant companions and are perfect places to take long breaks. You can enjoy magnificent views of the nearby Alpine peaks\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"This is a self supported adventure giving you the freedom to travel at your own pace along the recommended route to reach their destination.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We’ll stop off as a group at two campsites along the way where we will camp, connect and trade stories under a sky full of stars.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Participation in The Weekender is for all women looking for adventure, togetherness and fun on a bike! To maintain a welcoming and communal atmosphere we’re limiting the group to 50 riders.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"For more information and inspiration, have a look at our previous editions in \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\u002Fkomoot-x-iris-womens-weekender-black-forest-edition-through-the-eyes-of-sara-bukies\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"2024\"}]},{\"type\":\"text\",\"value\":\" and \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\u002Fthe-weekender-lowlands-edition-2025\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"2025\"}]},{\"type\":\"text\",\"value\":\". \"}]}]}",{"id":27571,"type":16911,"handle":27572,"fields":27573},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467706315099","image-mozaiek-jqgjn5no",[27574,27584,27594,27601],{"key":16918,"type":16869,"value":27575,"reference":27576,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336580501851",{"__typename":16872,"image":27577,"presentation":27579},{"url":27578,"altText":21,"width":3455,"height":5990},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FWW_BlackForest_VanessaBlankenagel_VAN_2157-scaled.jpg?v=1788194721",{"asJson":27580},{"focalPoint":27581},{"x":27582,"y":27583},"0.476","0.439369",{"key":16925,"type":16869,"value":27585,"reference":27586,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336580469083",{"__typename":16872,"image":27587,"presentation":27589},{"url":27588,"altText":21,"width":3455,"height":5990},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FWW_BlackForest_VanessaBlankenagel_VAN_3427-scaled.jpg?v=1788194720",{"asJson":27590},{"focalPoint":27591},{"x":27592,"y":27593},"0.484347","0.556743",{"key":16933,"type":16869,"value":27595,"reference":27596,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336580567387",{"__typename":16872,"image":27597,"presentation":27599},{"url":27598,"altText":21,"width":3455,"height":5990},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FWW_BlackForest_VanessaBlankenagel_VAN_3886-scaled.jpg?v=1788194721",{"asJson":27600},{},{"key":16941,"type":16869,"value":27602,"reference":27603,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336580534619",{"__typename":16872,"image":27604,"presentation":27606},{"url":27605,"altText":21,"width":5990,"height":3455},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FWW_BlackForest_VanessaBlankenagel_VAN_4278-scaled.jpg?v=1788194721",{"asJson":27607},{"focalPoint":27608},{"x":27609,"y":27610},"0.518794","0.644382",{"id":27612,"type":16885,"handle":27613,"fields":27614},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467706413403","text-simple-cf3ulplj",[27615],{"key":16857,"type":16718,"value":27616,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Practical info:\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Date: 12-14 September 2025\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Start and Finish: Munich, Germany\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Number of places: 50\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Cost: 100 euro. This includes 2 nights at a campsite, starter drinks and arrival party in Munich.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We understand that everyone’s financial situation is different, and we want The Weekender to be as accessible as possible. If the entry cost is a barrier to your participation, please don’t hesitate to reach out to us at \",\"italic\":true},{\"type\":\"link\",\"url\":\"mailto:ask@iris.cc\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"ask@iris.cc\",\"italic\":true}]},{\"type\":\"text\",\"value\":\"—we have a number of funded spots available and will do our best to help you join the ride.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Sign up: Registrations are now open. \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fatleta.cc\u002Fe\u002Fcrfsug0h68zs\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Simply sign up through buying a ticket via this link at Atleta.cc\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"id":27618,"type":19020,"handle":27619,"fields":27620},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467706904923","weekend-oberland-embedded",[27621,27623],{"key":16721,"type":16722,"value":27622,"reference":21,"references":21},"Weekend Oberland Embedded ",{"key":19028,"type":16881,"value":27624,"reference":21,"references":21},"https:\u002F\u002Fvimeo.com\u002F1097862220?share=copy",{"id":27626,"type":16885,"handle":27627,"fields":27628},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467706970459","text-simple-gky1mp1w",[27629],{"key":16857,"type":16718,"value":27630,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Video impression of the 2025 Weekender - Lowlands Edition\",\"italic\":true}]}]}",{"id":27632,"type":16885,"handle":27633,"fields":27634},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467707101531","text-simple-krqvdl7z",[27635],{"key":16857,"type":16718,"value":27636,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Preparation\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Leading up to the event we will host a webinar with more practical information about the event, the route and bikepacking trips and tricks. The final route will be shared the week before the event so you can download it in advance of The Weekender.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\" \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"FAQs: \",\"bold\":true}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Is it a race? Nope, it’s a non-competitive event. You are encouraged to ride at your own pace.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Do people ride together? Usually! Groups often form out of different paces and preferences. You can ride at your own pace and find a group to share the ride with for that day.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Where will I stay? We have arranged the campsites for you, but you need to bring your own tent and sleeping gear.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What bike do I need? A bike on which you can mount bikepacking bags, since you need to carry your own stuff. There will be some gravel sections so a bike with wider tires is to be advised. A gravel bike or mountainbike is perfect!\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What do I need to bring? You need to bring your own tent, sleeping gear, cutlery and anything else you need to survive 3 days and 2 nights on a bikepacking adventure.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"How much experience do I need? Check out the route to see if you’re comfortable with it. We want to make this accessible for all, so you can always take short cuts or detours whenever you want to. A good general level of fitness and some experience is essential, but you don’t need to have previous bikepacking experience.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What happens if I have bike issues? Riders are always happy to help each other out, exchange skills, and swap snacks while fixing bikes. You can also head to bike repair shops and buy replacement parts in larger towns.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"How inclusive is the term ‘women’? We welcome all women, no matter their background, including transgender women. 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It varies: from things I’ve seen on my travels, art, design, a fabric I’ve come across, a colourful building I stumbled upon, or simply a product I would love to wear on the bike but isn’t out there yet. Sometimes the inspiration comes flying in, and it feels like the designs almost find their way to my drawing board themselves. Other times, it’s a lot of work, sweat, and tears before there’s something I’m truly happy with.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"From the initial design idea until the products arrive at the warehouse ready for launch, the process usually takes 14 to 17 months. So that means I need to start thinking about a new collection a year and a half in advance—which might be the hardest part!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"So, 1.5 years ago I was struggling to find any inspiration for \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Flookbooks\u002Fwilditude\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"the Wilditude collection\"}]},{\"type\":\"text\",\"value\":\". That’s why I decided to approach it a little differently than usual. Instead of staring at my computer screen, I walked around my garden, took pictures, and then got out paper and scissors. Together with a friend, we cut out different shapes from colourful paper and made various flowery compositions, which we photographed. 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After my usual process of experimenting with different colour combinations (believe me, this takes days!), I brought the drawings into Adobe Photoshop, where I tested different ‘displacements’. With displacements, you determine how you ‘distort’ an image. This created the fractured effect that makes the Wilditude designs feel so dreamy. I then composed the resulting graphics into different layouts on the jerseys.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"An important aspect of all the collections is that I want them to match previous releases as much as possible. This way, you can wear items from different collections together over the years, and no piece becomes redundant. Because I don’t focus on other cycling apparel brands or their trends—and I design everything myself (aside from art collaborations)—it’s easier and more natural to maintain a consistent style over time. 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So I decided to ride it in reverse. That’s when I ran into two women at a very sandy stretch. We started talking, realized we were all from Germany, and I decided to join them. We took a long break at a lake and cooled our feet in the water. Eventually, we met up with more participants and rode together toward the campsite. But first—we stopped to buy groceries. We were hungry and ended up buying way too much. We were among the first to arrive at the site and cheered every new rider who rolled in. First a dip in the pool, then a shower—then we had a few hours to share our stories. 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I didn’t have a tent, which is why I woke so early. Our group started riding at 7:30, knowing it was going to be a hot day. Day 2 was especially hard for me—I really missed home and my boyfriend. After our first supermarket breakfast, I started to feel a little better. But I had huge respect for the 120 km ahead, and I hadn’t expected the route to be so technically challenging. Still, I did improve my sand-riding skills! On day 1 I had to push my bike, on day 2 I fell into a thorn bush, and by day 3 I was gliding right through the sand.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"By the end of day 2, we just kept pushing forward, skipping any longer breaks with other groups. We just wanted to reach camp, shower, eat, and talk. That night, because we camped close to the water, I didn’t end up sleeping in my bivy. I had climbed in at first, but the mosquitoes were unbearable—and I would’ve been eaten alive. So I asked the other Kathi if she had space for me, and thankfully, she did.\"}]}]}",{"id":28622,"type":16911,"handle":28623,"fields":28624},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467716079963","image-mozaiek-fffzvx2x",[28625,28627,28637,28647,28657],{"key":16915,"type":16718,"value":28626,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Day 2 was a long and hot day in the saddle. 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And it went really well. I set off early and made it to Maastricht before the midday heat. I was one of the first to arrive and sat in front of our finish location \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Foff_the_map_maastricht\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Off the Map\"}]},{\"type\":\"text\",\"value\":\" - A cool adventure bikeshop in the center of Maastricht - just watching the world go by. As someone who owns a bike shop herself, that moment was true relaxation. I cheered on every woman who arrived after me and looked forward to our final dinner together.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The highlight? My boyfriend came to pick me up and we rode back to Aachen together. That weekend gave me a big boost in confidence. Thank you, IRIS, for this amazing event.\"}]}]}",{"id":28674,"type":16975,"handle":28675,"fields":28676},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467716440411","image-two-cpqrxah6",[28677,28684],{"key":16982,"type":16869,"value":28678,"reference":28679,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336731693403",{"__typename":16872,"image":28680,"presentation":28682},{"url":28681,"altText":21,"width":16817,"height":26028},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day3-1.jpg?v=1788196039",{"asJson":28683},{},{"key":16990,"type":16869,"value":28685,"reference":28686,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336731726171",{"__typename":16872,"image":28687,"presentation":28689},{"url":28688,"altText":21,"width":16817,"height":26028},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day3-3.jpg?v=1788196039",{"asJson":28690},{},{"id":28692,"type":16885,"handle":28693,"fields":28694},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467716800859","text-simple-sxac4oq6",[28695],{"key":16857,"type":16718,"value":28696,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Watch The Weekender Official Aftermovie!\"}]}]}",{"id":26062,"type":19020,"handle":26063,"fields":28698},[28699,28700],{"key":16721,"type":16722,"value":26066,"reference":21,"references":21},{"key":19028,"type":16881,"value":26068,"reference":21,"references":21},{"id":28702,"type":16885,"handle":28703,"fields":28704},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467716964699","text-simple-zdfdk4lc",[28705],{"key":16857,"type":16718,"value":28706,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Let’s allow some of the other riders to share their experiences from The Weekender.\"}]}]}",{"id":28708,"type":16885,"handle":28709,"fields":28710},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467717095771","text-simple-6ajex6tv",[28711],{"key":16857,"type":16718,"value":28712,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Janet McNeil-Vroomen\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The Weekender was incredible! Meeting such a kind, funny, and tenacious group of riders was truly inspiring. The varied terrains and diverse mix of ages and backgrounds made the journey exciting and enriching.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Though new to camping, I found it to be an empowering learning experience. This trip was about more than riding—it was about connection, growth, and unforgettable memories. Highly recommend!\"}]}]}",{"id":28714,"type":16975,"handle":28715,"fields":28716},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467717390683","image-two-x5a0phbn",[28717,28719,28726],{"key":16979,"type":16718,"value":28718,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Janet is wearing the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fwomen-s-cycling-jersey-halley\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Halley\"}]},{\"type\":\"text\",\"value\":\" jersey and \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fcycling-gilet-just-in-case-2-0-trellis?size=XS\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Trellis\"}]},{\"type\":\"text\",\"value\":\" gilet\"}]}]}",{"key":16982,"type":16869,"value":28720,"reference":28721,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336771539291",{"__typename":16872,"image":28722,"presentation":28724},{"url":28723,"altText":21,"width":26028,"height":16817},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day2-16.jpg?v=1788196176",{"asJson":28725},{},{"key":16990,"type":16869,"value":28727,"reference":28728,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336771604827",{"__typename":16872,"image":28729,"presentation":28732},{"url":28730,"altText":21,"width":728,"height":28731},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-groep.jpg?v=1788196177",2255,{"asJson":28733},{"focalPoint":28734},{"x":28735,"y":28736},"0.525898","0.289131",{"id":28738,"type":16885,"handle":28739,"fields":28740},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467717554523","text-simple-pjki2bzm",[28741],{"key":16857,"type":16718,"value":28742,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Emmy de Graaf\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"This self-supported bikepacking trip was absolutely epic! The heat was on, but the challenge was welcomed. What made it exceptional was the incredible community of women: endless encouragement, sharing our knowledge and a whole lot of laughter!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The best way to beat the heat was riding your bike, taking a swim, grabbing an ice cream and enjoying the beautiful routes pedaling through stunning landscapes in The Netherlands, crossing the border of Germany and getting coffee and cake in Belgium. At night sharing stories at the campsite that makes for a perfect day of adventure and fun!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"This Weekender has inspired me to embrace more bikepacking trips. No more hesitations, no more excuses! Especially now I have invested in my own gear. Pack your bags and ride towards your own adventure – that's the magic of The Weekender.\"}]}]}",{"id":28744,"type":16894,"handle":28745,"fields":28746},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467717914971","image-center-ctahherd",[28747,28749,28756],{"key":20721,"type":16718,"value":28748,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Emmy is wearing the \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fproducts\u002Fwomen-s-cycling-jersey-qim\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Qim\"}]},{\"type\":\"text\",\"value\":\" jersey\"}]}]}",{"key":16868,"type":16869,"value":28750,"reference":28751,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336784974171",{"__typename":16872,"image":28752,"presentation":28754},{"url":28753,"altText":21,"width":728,"height":728},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIris_Bikepacking_Weekender-day1-59-b.jpg?v=1788196240",{"asJson":28755},{},{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":28758,"type":16885,"handle":28759,"fields":28760},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467717980507","text-simple-3zwu7pml",[28761],{"key":16857,"type":16718,"value":28762,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Want to ride the The Weekender route yourself? 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To maintain a welcoming and communal atmosphere we’re limiting the group to 50 riders. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"For more information and inspiration, have a look at our previous editions in \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\u002Firis-x-komoot-womens-weekender-lowlands-edition\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"2023\"}]},{\"type\":\"text\",\"value\":\" and \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Firis.cc\u002Fstories\u002Fbikepacking-debut-delight-adventures-from-the-komoot-x-iris-womens-weekender-lowlands-edition-by-loren-rowney\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"2024\"}]},{\"type\":\"text\",\"value\":\". \"}]}]}",{"id":30134,"type":16911,"handle":30135,"fields":30136},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467727090011","image-mozaiek-holggieb",[30137,30144,30151,30159],{"key":16918,"type":16869,"value":30138,"reference":30139,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336904806747",{"__typename":16872,"image":30140,"presentation":30142},{"url":30141,"altText":21,"width":3455,"height":16817},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FZ9A_6732-scaled.jpg?v=1788197421",{"asJson":30143},{},{"key":16925,"type":16869,"value":30145,"reference":30146,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336904839515",{"__typename":16872,"image":30147,"presentation":30149},{"url":30148,"altText":21,"width":803,"height":802},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIRIS_Komoot-147.jpg?v=1788197423",{"asJson":30150},{},{"key":16933,"type":16869,"value":30152,"reference":30153,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336904905051",{"__typename":16872,"image":30154,"presentation":30157},{"url":30155,"altText":21,"width":803,"height":30156},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIRIS_Komoot-18.jpg?v=1788197423",1297,{"asJson":30158},{},{"key":16941,"type":16869,"value":30160,"reference":30161,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336904872283",{"__typename":16872,"image":30162,"presentation":30164},{"url":30163,"altText":21,"width":803,"height":802},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIRIS_Komoot-113.jpg?v=1788197423",{"asJson":30165},{"focalPoint":30166},{"x":30167,"y":30168},"0.362327","0.563003",{"id":30170,"type":16885,"handle":30171,"fields":30172},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467727253851","text-simple-lniy88j2",[30173],{"key":16857,"type":16718,"value":30174,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Practical info:\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Date: 20-22 June\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Start: Nijmegen \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Finish: Maastricht\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Number of places: 50\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Cost: 75 euro. This includes 2 nights at a campsite, starter drinks and arrival party in Maastricht. \"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We understand that everyone’s financial situation is different, and we want The Weekender to be as accessible as possible. If the entry cost is a barrier to your participation, please don’t hesitate to reach out to us at \",\"italic\":true},{\"type\":\"link\",\"url\":\"mailto:ask@iris.cc\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"ask@iris.cc\",\"italic\":true}]},{\"type\":\"text\",\"value\":\"—we have a number of funded spots available and will do our best to help you join the ride.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Sign up: Registrations are now open. 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She began racing nationals at just 14 and has since represented Scotland at the Commonwealth Games and Great Britain at the World Championships.\"}]}]}",{"id":30267,"type":16885,"handle":30268,"fields":30269},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467729875291","text-simple-tvfxbebl",[30270],{"key":16857,"type":16718,"value":30271,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"After a difficult couple of years, Isla is making her big comeback in 2025 and we couldn’t be prouder to support her with kit this season. With two podiums already in the opening races of her comeback, she’s proving that she’s stronger than ever. 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I train a lot on the road though and I do enjoy the variety it brings.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"How are you feeling about the season ahead?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I’d call this phase of my career a bit of a rebirth. Throughout my career so far I’ve shown glimmers of my potential but I’ve never had the consistency of great performances. I’ve had a huge number of setbacks in the last several years and those curveballs have brought me to where I'm now, in a position to create exactly the environment and support around me to get back to my best, or even to find a new best. I want to go to the LA Olympics. That’s the ‘end goal’, I suppose. Between now and then I will be building gradually towards putting myself in that position with some other big plans along the way. Getting back into the top 15 at World Cup level this year is my first step. It’s been a long time since I’ve felt physically and emotionally ready to be there, so I’m excited!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What do you like most about riding your bike?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Big question! I love so many things about cycling. It’s been a primary support system for my mental health over the years. The reason it’s so special to me is because it can still serve me both as a job and a passion, even after the various dark places it’s taken me (accidents, injury, failure). I love to be in the hills on my bike, it’s my medicine. Even when I have structured intervals to do, the relationship between me, the trail and the effort is full of freedom and feels far from the business of everyday life. It’s also connected me with many unexpected people and forged relationships that have had profound impacts on my life, health and happiness. It’s much, much bigger than racing for me. 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As a professional racer, I have access to multiple bikes for different disciplines, but part of me is really looking forward to the day that I pick one bike that can do it all.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Share the journey with somebody if you can! Adventuring by bike is so much fun, especially in company. Even if it’s riding for one hour and sleeping on the hill for a nice sunset view then pedalling home the next day. Bikes can create adventures of any size.\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Don’t be scared to be a newbie. I’ve been racing bikes for 15 years and I still feel out of my comfort zone at times, on new tracks with scary features or on trails that I’m not as speedy on as others. The more you can allow yourself to venture into new territory, the more fun you’ll have. Being open to learning is the best you can do for yourself! On the flipside, learning to be totally okay with saying no is a great skill too. Sometimes I’m a ‘B line girl’ in races and I’ve learned that’s 100% alright!\"}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What advice would you give women who want to give mountain biking a try?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Take advantage of the growing number of women who are mountain biking and coaching; I really lacked female groups when I was learning to mountain bike, and now that I have those groups I can see how much I would have benefited from the camaraderie and encouragement back then. There’s lots happening these days for women who want to mountain bike!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"If you could do one thing over again (thinking cycling related) what would it be and why?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"If I could relive an experience, it would be my fifth at the 2020 World Champs. Best day of my life by a mile! But if I could go back and do something DIFFERENTLY, I’d have taken time off somewhere in the last four years. I’m not sure exactly when, because the process was gradual and subtle, but by the end of 2022 I was very burnt out and low on energy from some personal challenges. I continued to race at the highest level through this time and eventually my body and mind said stop. I think I delayed my rebirth by a few years by not listening to the signs earlier.\"}]}]}",{"id":30311,"type":16975,"handle":30312,"fields":30313},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467731054939","image-two-pgirw2qx",[30314,30321],{"key":16982,"type":16869,"value":30315,"reference":30316,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336923844955",{"__typename":16872,"image":30317,"presentation":30319},{"url":30318,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIsla-HuntSmithIris-31.jpg?v=1788197892",{"asJson":30320},{},{"key":16990,"type":16869,"value":30322,"reference":30323,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336923877723",{"__typename":16872,"image":30324,"presentation":30326},{"url":30325,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIsla-HuntSmithIris-28.jpg?v=1788197893",{"asJson":30327},{},{"id":30329,"type":16885,"handle":30330,"fields":30331},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467731218779","text-simple-nhvhxzin",[30332],{"key":16857,"type":16718,"value":30333,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Why do you choose to wear IRIS?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I was very drawn to IRIS for a couple of reasons. I love bright colours. I started choosing my outfits when I was 2 years old, and my lovely mum let me wear whatever I wanted. This was a very important aspect of self expression that I carried through into my teenage years. As a young adult, this became very toned down and kind of disappeared as my mental health suffered and I became quite shut away from the world.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"In January 2024 I was diagnosed with ADHD and a really nice part of that process was understanding my relationship with how I dress. Bright colours and funky patterns reflect my personality perfectly; I’m chaotic, have a huge emotional range and am ultimately a very outwardly happy, smiley person. My outfits used to reflect that and I wanted to bring that back. So many of the IRIS patterns represent what it’s like to look inside my brain and I love that. Partnering with IRIS is for me a celebration of discovering my own neurodiversity and with that Isla 2.0, back and brighter than ever.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What do you love most about IRIS?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I love to work with smaller brands. There’s something unique about being able to meet the people behind the company, to understand the company’s values fully and to develop a really authentic relationship. I’ve raced both as a privateer and on factory teams, and it’s not always easy to navigate the obligations around promotion and exposure on social media if you don’t align with a brand or their message. Getting to choose who I work with makes this such an easy part of my job because I get to be totally honest online and it’s much easier to hype something you actually love! 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My boyfriend and I set off before dawn to do a 100km MTB route we’d plotted that took in all seven of the hills with marked trails around where we live. It was a beautifully cold and crisp day and we rode into dusk - around seven hours I think door to door. That’s my perfect day!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Best day (bike race) - finishing 5th at the World Champs in 2020 in Leogang, Austria. Everything about that day was so calm and faultless. I felt no pressure because I’d never done a top 10 before, it all just happened smoothly and I felt no pain in my legs. State of flow! Also the GB team manager cried a bunch afterwards and I can’t describe the feeling that seeing how proud somebody is of you brings. Getting feels just writing about it! I couldn’t sleep that night and I just kept giggling to myself in my bed. That thing just happened!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Have you ever been on a women’s only group ride\u002Fevent?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I don’t actually think I’ve ever been on an exclusively female ride or event! But I’ve done a lot of riding with just a group of girls; my previous team was an all women’s team and that was really unique and special. We got to bond in a way that is much more difficult in a mixed environment and my technical riding in particular improved a huge amount in the two years I was with the team. But I love the idea of doing some all womens’ rides and events.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"To round things off, tell us a fun fact about you!\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I’ve been a dog person my whole life, and actively disliked cats until September 2023 when my boyfriend (who owned many cats growing up) and I got Waffles, our fur baby. I’ve converted dramatically to the most crazy cat lady you could ever meet. You’ll find me in my cat pyjamas, watching cat memes with my cat on my lap. I also made her a climbing wall in our house with my dad’s wood working tools and have big plans to expand this.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Follow \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fisla_short\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Isla here! \"}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Photos by \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fpetescullion\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Pete Scullion\"}]},{\"type\":\"text\",\"value\":\" \u002F Race photos by \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Frossbellphoto\u002F\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"Ross Bell\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"id":30359,"type":16861,"handle":30360,"fields":30361},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F467733086555","image-full-krogdvwo",[30362],{"key":16868,"type":16869,"value":30363,"reference":30364,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58336924827995",{"__typename":16872,"image":30365,"presentation":30367},{"url":30366,"altText":21,"width":30299,"height":30300},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FIsla-Banyoles-Race-Day-2-RB-4.jpg?v=1788198036",{"asJson":30368},{},{"id":30370,"handle":30371,"title":30372,"tags":30373,"excerpt":4982,"excerptHtml":4982,"content":4982,"contentHtml":4982,"publishedAt":30374,"image":30375,"seo":30377,"blog":30378,"headerImage":30379,"pageBuilder":30385},"gid:\u002F\u002Fshopify\u002FArticle\u002F632169234779","introducing-iris-ambassador-corina-montero-a-curious-explorer-on-two-wheels","Introducing IRIS ambassador Corina Montero, a curious explorer on two wheels",[],"2025-03-03T10:29:00Z",{"url":30376,"altText":21,"width":3455,"height":5990},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Farticles\u002FCori-The-Traka-Web-2.png?v=1788341779",{"title":21,"description":21},{"handle":22918,"title":22919},{"reference":30380},{"image":30381,"presentation":30383},{"url":30382,"altText":21,"width":3455,"height":5990},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCori-The-Traka-Web-2.png?v=1788341410",{"asJson":30384},{},{"id":30386,"type":16703,"value":30387,"references":30388},"gid:\u002F\u002Fshopify\u002FMetafield\u002F68394466967899","[\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800209243\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800274779\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800536923\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800733531\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800831835\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468801356123\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468801651035\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468801913179\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468803158363\",\"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468803977563\"]",{"nodes":30389},[30390,30397,30405,30413,30427,30435,30456,30464,30484,30492],{"id":30391,"type":16828,"handle":30371,"fields":30392},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800209243",[30393,30394,30396],{"key":16721,"type":16722,"value":30372,"reference":21,"references":21},{"key":16834,"type":16718,"value":30395,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Introducing IRIS ambassador Corina Montero, a curious explorer on two wheels\"}]}]}",{"key":16837,"type":16722,"value":24063,"reference":21,"references":21},{"id":30398,"type":16851,"handle":30399,"fields":30400},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800274779","corina-montero-embraces",[30401,30403],{"key":16721,"type":16722,"value":30402,"reference":21,"references":21},"Corina Montero embraces",{"key":16857,"type":16718,"value":30404,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Corina Montero embraces adventure in all its forms. Based in Milan, Italy, she’s an off-road and gravel rider with a deep love for discovery—both on the bike and in life. Whether she’s bikepacking across countries, exploring new trails, or simply enjoying the rhythm of the ride, Corina approaches cycling with a relaxed, open mind. We’re proud to welcome her as an IRIS ambassador and caught up with her to learn more about her journey, what keeps her pedaling, and what’s next on the horizon.\"}]}]}",{"id":30406,"type":16885,"handle":30407,"fields":30408},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800536923","tell-us-a-little-about-yourself-your-name",[30409,30411],{"key":16721,"type":16722,"value":30410,"reference":21,"references":21},"Tell us a little about yourself—your name",{"key":16857,"type":16718,"value":30412,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Tell us a little about yourself—your name, where you live, and what you do.\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I’m Corina Montero, currently based in Milan, Italy. I work as an interior designer and graphic creator, though that’s evolving into something new.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"How would you describe your riding style and what drew you to cycling?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"My style is rule-less, off-road and gravel. I started commuting, then a friend introduced me to a long cycle lane south of Milan. I tried it once, got hooked, and started exploring further. A year later, I cycled from Milan to Barcelona to visit friends! Curiosity first drew me to adventure cycling—wanting to see what’s out there and how I’d handle different challenges. That curiosity turned into excitement, and now it’s my way of life.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What do you love most about riding?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"It’s a constant reminder of my body’s power, my freedom, and the joy of discovery. Every ride feels like an adventure, even close to home. I also love how off-road and gravel riding make me feel more connected to nature.\"}]}]}",{"id":30414,"type":16894,"handle":30415,"fields":30416},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800733531","image-center-sy9w26ad",[30417,30419,30426],{"key":20721,"type":16718,"value":30418,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Photo by \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fsamisauri\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Sami Sauri\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"key":16868,"type":16869,"value":30420,"reference":30421,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58360457560411",{"__typename":16872,"image":30422,"presentation":30424},{"url":30423,"altText":21,"width":802,"height":803},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCori-Profile-Shot.png?v=1788341515",{"asJson":30425},{},{"key":164,"type":16722,"value":26173,"reference":21,"references":21},{"id":30428,"type":16885,"handle":30429,"fields":30430},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468800831835","whats-your-bike-of-choice-and-go-to-cycling-kit",[30431,30433],{"key":16721,"type":16722,"value":30432,"reference":21,"references":21},"What’s your bike of choice and go-to cycling kit?",{"key":16857,"type":16718,"value":30434,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What’s your bike of choice and go-to cycling kit?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Any light gravel bike with good tyre clearance and an adventure-friendly gear setup. Right now, in winter, my go-to kit is the Jupiter long sleeve jersey and Escape bib tights in blackberry from the Phosphoria collection. Oh, and always a merino neck warmer and gloves!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What advice would you give to someone new to cycling?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Just try it—no need to overthink! Use the bike you have, wear what’s comfortable, and explore.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Top three beginner tips?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"1. Bring a repair kit—even if you don’t know how to use it yet. Other cyclists can always lend a hand.\\n2. Find your rhythm and trust it. Riding at your own pace makes it more enjoyable and takes you further.\\n3. Please, wear a helmet!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What would you say to women considering bikepacking?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Go for it—preferably with a bit of company for the first few trips. If it goes well, you’ll discover a whole new world. If not, you’ll still learn a lot about yourself. Either way, it’s worth it.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"If you could relive one cycling experience, what would it be?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Starting. From the very first ride until the last: with all the people I’ve encountered, the places near home that feel like a discovery, all the first-timers, the events, the longer travels and adventures. There’s something enchanting about it and I like to think that every new adventure is a start, something I barely know about but will discover.\"}]}]}",{"id":30436,"type":16975,"handle":30437,"fields":30438},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468801356123","image-two-chjkjohr",[30439,30441,30448],{"key":16979,"type":16718,"value":30440,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Cori at The Traka photo by \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Foriol_gonzalvo\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"oriol_gonzalvo\"}]},{\"type\":\"text\",\"value\":\" and at the MARMöL Gravel, photo by \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Fmichelapedranti\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Michela Pedranti\"}]},{\"type\":\"text\",\"value\":\"\"}]}]}",{"key":16982,"type":16869,"value":30442,"reference":30443,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58360473944411",{"__typename":16872,"image":30444,"presentation":30446},{"url":30445,"altText":21,"width":22937,"height":24112},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FCori-The-Traka-Web-3.png?v=1788341581",{"asJson":30447},{},{"key":16990,"type":16869,"value":30449,"reference":30450,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F58360477647195",{"__typename":16872,"image":30451,"presentation":30454},{"url":30452,"altText":21,"width":30453,"height":3455},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FMarmol_2025_Pedranti_3030_webklein-scaled.jpg?v=1788341594",1706,{"asJson":30455},{},{"id":30457,"type":16885,"handle":30458,"fields":30459},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468801651035","what-has-been-your-best-and-worst-day-on-the-bike",[30460,30462],{"key":16721,"type":16722,"value":30461,"reference":21,"references":21},"What has been your best and worst day on the bike?",{"key":16857,"type":16718,"value":30463,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What has been your best and worst day on the bike?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Best: Wow, this is a very hard question, thinking about it, I've been through a lot of “best” days and moments on the bike. I think from the list, the first one that comes to my mind right now is a weekend I spent last summer doing an off-road ride from Cuneo, Italy. I did some mountain passes for the first time, went to France and actually had to face one of my fears, sheepdogs! That weekend definitely had all the ingredients to be a nice adventure, new places, fear, joy and discovery all together.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Worst: It was a moment I remember pretty clearly. I felt mentally drained and thought I couldn’t make it any further, it was frustrating because it was a short ride and I really wanted it to be good. I realised when I came back home that, ironically, to ride back I had to pedal and keep moving, so I took it as a lesson. Sometimes we underestimate ourselves because of what’s going on in our minds and I wouldn’t like to miss out on nice things because of that.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Why do you choose to wear IRIS and what’s your favourite ensemble?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I choose to wear IRIS because of how I feel in it. The colors and all the matching options really let your mind fly when it comes to choosing a full outfit, and of course the best part is that you can be sure you’ll be comfortable in whatever piece you choose! 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It sparks something in me, especially since my bike and I have been on a bit of a break. Why not rekindle that long distance relationship with my two-wheeler? I'm signing up, looking ahead with a mix of excitement and nerves!!\\n\\nBy Brenda Saeys\"}]}]}",{"id":30541,"type":16885,"handle":30542,"fields":30543},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468808794459","hey-ho-lets-go",[30544,30546],{"key":16721,"type":16722,"value":30545,"reference":21,"references":21},"Hey ho, let's go!",{"key":16857,"type":16718,"value":30547,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Hey ho, let's go!\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Early out of bed, Bieke and I catch the train to Maastricht, headed for the seriously cool bike store Off the Map. The three-woman team Iris, Petra and Elske radiate warmth, making us feel instantly at ease. 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The Sleepover is an invitation to ride, connect, and unwind in the warmth of a cosy mountain mansion after a day of exploration. Together with 30 like-minded women, we’ll set out on a semi-supported, two-day cycling experience like no other.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"This is more than just a ride; it’s about coming together, sharing stories, and experiencing something truly special. \"},{\"type\":\"text\",\"value\":\"Join The Sleepover on January 25th and 26th, 2025\",\"bold\":true},{\"type\":\"text\",\"value\":\" and discover the magic of winter cycling in the company of those who share your passion for connection and exploration.\"}]}]}",{"id":30958,"type":16885,"handle":30959,"fields":30960},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468832452955","text-simple-xzh6deep",[30961],{"key":16857,"type":16718,"value":30962,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What to expect?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"What sets The Sleepover apart is the attention to connection and creativity. It’s not just about the ride—it’s about everything we’ll share along the way:\"}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Drinks & cake at Off the Map Maastricht\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"A very special shared accommodation in a cosy, welcoming mountain mansion\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Two delicious dinner and a breakfast prepared by food designer \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Ffranke_elshout\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Franke Elshout\"}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Inspiring workshops where women share their stories\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Two stunning routes, each day covering 70–100 km and approximately 1000 meters of elevation\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"A lively Super Sleepover Bingo night featuring talks, drinks, and music\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"A preparation webinar to get you ready for the journey\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"A curated Sleepover goodie bag to remember the experience\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"The chance to ride and connect with 30 like-minded women, sharing stories, meals, and laughter\"}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Our two-day experience begins and ends at \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.instagram.com\u002Foff_the_map_maastricht\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Off the Map in Maastricht\"}]},{\"type\":\"text\",\"value\":\", the perfect place to kick off and conclude our journey. On Saturday morning at 10 a.m., we’ll gather for coffee and a warm welcome before setting out on the first day’s ride. On Sunday afternoon, we’ll return to Off the Map to celebrate with a shared dinner and stories from the weekend.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"All you need to bring is your gravel or mountain bike, warm cycling clothes, a sleeping bag, and a few snacks for along the way. We’ll take care of the rest, including mechanical support to ensure you can focus on the ride and the experience.\"}]}]}",{"id":30964,"type":16885,"handle":30965,"fields":30966},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F468832485723","text-simple-1lvxfpr8",[30967],{"key":16857,"type":16718,"value":30968,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"I can't wait. Where do I sign up?\",\"bold\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Sign-ups are officially open! \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fatleta.cc\u002Fe\u002FcrfsaBBHZaWI\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Head over to our Atleta ticket page here. \"}]},{\"type\":\"text\",\"value\":\"\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"With only 30 spots available for this inaugural edition, don’t miss your chance to be part of this special experience. Tickets are €200 per person and once they’re gone, they’re gone!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The route and our secret Sleepover location will be revealed as the event approaches, adding a touch of excitement to this unforgettable journey. 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If you think your product has a manufacturing fault, please contact us at \"},{\"type\":\"link\",\"url\":\"mailto:info@i-ris.cc\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"info@i-ris.cc\"}]},{\"type\":\"text\",\"value\":\".\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Find out more about our \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.i-ris.cc\u002Freturns-exchanges\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"returns and exchanges policy\"}]},{\"type\":\"text\",\"value\":\" here.\"}]},{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"Repair Services\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"No matter when or where you got your IRIS items, we offer repairs for the lifetime of the product that has been damaged.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We will make every effort to repair items back to their original condition. However, as we never over-order materials, it is highly likely that modifications will be made in a different colour match, material, or component(s) used to give your broken item a second life. In this instance, this means you will be reunited with a one-of-a-kind unique item!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"If the item is beyond repairable, we will offer you a 15% discount on an exact replacement, or the closest possible option in case the item is no longer available. We will then disassemble your item and use these materials for a future project!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Please see below for the estimated price list for our most common repair services:\"}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Ripped seam repair – €25.00\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Small tear\u002Fhole repair – €25.00\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Big tear\u002Fhole repair – €40.00\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Zipper repair – €20.00 – €45.00\"}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Final prices will be communicated after the repair request is made. Please note that shipments are on customer account, return shipments are on our account.\"}]},{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"Repair time\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The processing time for repairs is usually around 2-4 weeks from receiving the product or payment, in peak repair periods the process may take longer.\"}]}]}",{"id":35833,"type":16894,"handle":35834,"fields":35835},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F460835946843","repair-service-center-image",[35836,35838,35845,35847],{"key":20721,"type":16718,"value":35837,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Iris Slappendel creating patches to fix larger holes\"}]}]}",{"key":16868,"type":16869,"value":35839,"reference":35840,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F57980533473627",{"__typename":16872,"image":35841,"presentation":35843},{"url":35842,"altText":21,"width":16817,"height":16923},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FMdG-IRISxVOSKEA-14-2048x1366.jpg?v=1786369811",{"asJson":35844},{},{"key":16721,"type":16722,"value":35846,"reference":21,"references":21},"Repair service center image",{"key":164,"type":16722,"value":16908,"reference":21,"references":21},{"id":35849,"type":16885,"handle":35850,"fields":35851},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F460839616859","repair-service-text-2",[35852,35854],{"key":16721,"type":16722,"value":35853,"reference":21,"references":21},"Repair service text 2",{"key":16857,"type":16718,"value":35855,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"Why Repair over Buying New?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Did you know that lengthening the life of our clothing from just one to two years decreases their carbon footprint by 24%? (Source: \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.greenpeace.org\u002Finternational\u002Fpress-release\u002F7566\u002Fblack-friday-greenpeace-calls-timeout-for-fast-fashion\u002F\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"Greenpeace\"}]},{\"type\":\"text\",\"value\":\")\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Apparel is among the most polluting and exploitative of all industries. Each year millions of tonnes of clothes are produced, worn, and thrown away into landfills or even burned.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Every time we opt to repair instead of buying new, we are being a minor, but important, activist. Repairing damaged items extends the life of a product, keeping it in use, out of the landfill and loved for longer.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Buy less, Buy Better, Repair, Recycle, Reuse and Reduce are all easy practices within anyone’s reach.\"}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Request Repair\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Please email \"},{\"type\":\"link\",\"url\":\"mailto:info@i-ris.cc\",\"title\":null,\"target\":null,\"children\":[{\"type\":\"text\",\"value\":\"info@i-ris.cc\"}]},{\"type\":\"text\",\"value\":\" with your repair request with the following information:\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Subject: Repair Request [insert your name]\"}]},{\"type\":\"list\",\"listType\":\"unordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What product needs repairing?\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What size is it?\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Please describe the damage to the product?\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Please include some images of the damaged area of your product on a flat surface\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"What address would you like your repaired item shipped back to?\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Name:\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Email address:\"}]}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Customers are responsible for returning goods to us when using the repair service. This includes the cost of shipping and any insurance for damage or loss in transit (although this is not a requirement but is undertaken at the customer’s risk). IRIS will ensure goods are shipped back to the customer free of charge using our standard shipping service.\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Please note that certain products in our range, cannot be mended. These include:\"}]},{\"type\":\"list\",\"listType\":\"ordered\",\"children\":[{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Bidons\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Pins\"}]},{\"type\":\"list-item\",\"children\":[{\"type\":\"text\",\"value\":\"Socks\"}]}]},{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"Repair Service Partners\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"IRIS also works with trusted repair partners in (1) Eindhoven, The Netherlands, (2) Ljubljana, Slovenia and (3) Toronto, Canada. This helps to reduce our carbon footprint so that we can send repair requests to the nearest location of our customer.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We currently do not have a repair partner outside Europe and North-America and would be unable to repair garments there at this time.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Some issues can also be fixed by a local seamstress which will significantly reduce the carbon footprint of your repair. We will recommend this, if this is an option once we review your repair request.\"}]},{\"type\":\"heading\",\"level\":4,\"children\":[{\"type\":\"text\",\"value\":\"Mend it yourself\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Check out our top tips from our product designer, Iris Slappendel on easy at home repairs to reclaim your broken garment.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The blog covers surface dirt, blood stains, oil stains and repairing seams, zips and patching holes!\"}]}]}",{"id":35857,"type":35858,"handle":35859,"fields":35860},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F460840141147","cta_text","repair-it-yourself-cta-text",[35861,35862,35865,35867,35869,35871,35872],{"key":16713,"type":16714,"value":9756,"reference":21,"references":21},{"key":35863,"type":16881,"value":35864,"reference":21,"references":21},"link","https:\u002F\u002Fwww.i-ris.cc\u002Fstories\u002Fmend-it-yourself-so-you-can-ride-in-style-again-and-again\u002F",{"key":18069,"type":16722,"value":35866,"reference":21,"references":21},"Read more",{"key":16721,"type":16722,"value":35868,"reference":21,"references":21},"Repair it yourself CTA Text",{"key":16857,"type":16718,"value":35870,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Learn to repair your IRIS cycling apparel garments yourself at home so that they can be loved for longer! 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The School of Rocks builds skill, confidence and community by organising a curriculum of rides over 6-week terms. Rides are fun, regular and gently progress in difficulty. Riders learn and grow in a supportive environment.\"}]}]}",{"id":35913,"type":16885,"handle":35914,"fields":35915},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453902827867","school-of-rocks-text",[35916,35918],{"key":16721,"type":16722,"value":35917,"reference":21,"references":21},"School of rocks text",{"key":16857,"type":16718,"value":35919,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"⛰ The School of Rocks provides an alternative space to those who don't feel represented in the traditional gravel scene. We particularly welcome women, riders from the LGBTQIA+ community, and riders of all shapes and sizes, skin colour, ethnicity, age, background and ability. We can all discover the joy of exploring by bike!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"🌱 Our values are: equity, curiosity, connection, empowerment, resilience\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We set out to build confidence and up-skill riders but we soon realized that the most valuable thing we were building was community. It was infectious. The joy of women and underrepresented riders growing together through shared experiences and joyful movement was infectious.\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The School of Rocks started in the UK and IRIS was a key part of supporting their early expansion. With their support and the willingness of a network of inspirational shredders the School quickly expanded across Europe, The USA and the rest of the world!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\" \"}]},{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Where can I find a School of Rocks?\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"🔎 Find your nearest school \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fd\u002Fedit?mid=1C4mnPu_wqgeUvQ3nTE1dN9xVxrXj-d44&usp=sharing\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"here\"}]},{\"type\":\"text\",\"value\":\" 🗺 The map contains links to local school social accounts if you want to get involved!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"🤳🏾Join our \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fdiscord.com\u002Finvite\u002FuKJ4wgKfuM\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"online community\"}]},{\"type\":\"text\",\"value\":\" and discover all our local school chats in one place on our Discord server 👾\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\" \"}]}]}",{"id":35921,"type":16885,"handle":35922,"fields":35923},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453902926171","school-of-rocks-text-2",[35924,35926],{"key":16721,"type":16722,"value":35925,"reference":21,"references":21},"School of rocks text 2",{"key":16857,"type":16718,"value":35927,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Rockstars\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"At the heart of our community are our ROCKstars. Our ROCKstars volunteer their time, enthusiasm and empathy for their community leading our schools. We are so grateful for everything they do to welcome new humans to this amazing world of adventure cycling. Empowering riders with skills, confidence, routes and riding buddies to help them navigate their own way in the sport.\"}]}]}",{"id":35929,"type":24280,"handle":35930,"fields":35931},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453903057243","school-of-rocks-text-image-1",[35932,35940,35941,35943],{"key":16868,"type":16869,"value":35933,"reference":35934,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F57953257259355",{"__typename":16872,"image":35935,"presentation":35938},{"url":35936,"altText":21,"width":16817,"height":35937},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSoR-2048x1152.jpg?v=1786191217",1152,{"asJson":35939},{},{"key":16982,"type":19024,"value":19025,"reference":21,"references":21},{"key":16721,"type":16722,"value":35942,"reference":21,"references":21},"School of rocks text image 1",{"key":16857,"type":16718,"value":35944,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“I wouldn’t have found such joy in cycling had it not been for the wonderful women who welcomed me in. That’s why I decided to become a Rockstar, to help build an off-road community who share my passion.” ⁠\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Canterbury ROCKstar Philippa Bruce\"}]}]}",{"id":35946,"type":24280,"handle":35947,"fields":35948},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453903188315","school-of-rocks-text-image-2",[35949,35956,35957,35959],{"key":16868,"type":16869,"value":35950,"reference":35951,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F57953257390427",{"__typename":16872,"image":35952,"presentation":35954},{"url":35953,"altText":21,"width":16817,"height":35937},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FSoR2-2048x1152.jpg?v=1786191217",{"asJson":35955},{},{"key":16982,"type":19024,"value":19025,"reference":21,"references":21},{"key":16721,"type":16722,"value":35958,"reference":21,"references":21},"School of rocks text image 2",{"key":16857,"type":16718,"value":35960,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"“Thank you to you for starting all of this 😍! Without that template I would never have done this. The folks in Cardiff School of Rocks love it and we’ve had such good feedback. An unexpected bonus is people saying it’s made people feel more settled in Cardiff which is lovely”\",\"italic\":true}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Cardiff ROCKstar Dr Jess Notzig\"}]}]}",{"id":35962,"type":16885,"handle":35963,"fields":35964},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453903810907","school-of-rocks-text-3",[35965,35967],{"key":16721,"type":16722,"value":35966,"reference":21,"references":21},"School of rocks text 3",{"key":16857,"type":16718,"value":35968,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"One of our proudest achievements as a school is how our toolkit has empowered all or these women and non-binary riders to become leaders in their local communities! If you’re ROCKstar curious then \"},{\"type\":\"link\",\"url\":\"https:\u002F\u002Fwww.notion.so\u002FStarting-a-School-cc95b22f9e2147c382902315a5cb711b\",\"title\":null,\"target\":\"_blank\",\"children\":[{\"type\":\"text\",\"value\":\"read on\"}]},{\"type\":\"text\",\"value\":\" about you could start your own School where you are!\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"The important thing about our ROCKstars is that they are a diverse bunch who show us the many ways it is possible to #ShredTheCurriculum. Some of our ROCKstars are qualified coaches but most of them just love riding their bikes to explore. We have mums and even grandmothers who lead local groups! All of our ROCKstars are still learning and growing, finding new ways to challenge themselves every year. So our ROCKstars are not the most skilled or accomplished riders you will ever meet. We think this is amazing because it shows how you don’t have to be a world class gravel rider or coach to make a positive impact. In fact, we actually think it’s more inspiring to have leaders who show their vulnerabilities and who we can relate to.\"}]}]}",{"id":35970,"type":24280,"handle":35971,"fields":35972},"gid:\u002F\u002Fshopify\u002FMetaobject\u002F453904793947","shcool-of-rocks-passport-to-adventure",[35973,35974,35983,35984,35986,35988],{"key":16713,"type":16714,"value":132,"reference":21,"references":21},{"key":16868,"type":16869,"value":35975,"reference":35976,"references":21},"gid:\u002F\u002Fshopify\u002FMediaImage\u002F57953254179163",{"__typename":16872,"image":35977,"presentation":35981},{"url":35978,"altText":21,"width":35979,"height":35980},"https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0599\u002F6213\u002F0620\u002Ffiles\u002FBrevet_cover.jpg?v=1786191202",877,1240,{"asJson":35982},{},{"key":16982,"type":19024,"value":31130,"reference":21,"references":21},{"key":16721,"type":16722,"value":35985,"reference":21,"references":21},"Shcool of rocks passport to adventure",{"key":16857,"type":16718,"value":35987,"reference":21,"references":21},"{\"type\":\"root\",\"children\":[{\"type\":\"heading\",\"level\":3,\"children\":[{\"type\":\"text\",\"value\":\"Passport to Adventure\"}]},{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"We are so grateful and appreciative of our ROCKstars. 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