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IRIS IndustryMakers program
Cycling has its rules. At IRIS, we believe in rewriting them.

Bold, fearless, and unapologetically colourful—IRIS is all about challenging the norm and creating space for everyone to experience the joy of riding. Cycling should be for everyone, and we’re here to help make that a reality.

This is for those shaping the cycling industry.

Whether you’re designing bikes, building communities, advocating for inclusive spaces, or supporting riders in all kinds of ways—you’re the ones driving the change. Your impact goes beyond the bike. You’re creating a culture where cycling is for everyone, and we see the work you’re doing.

The IRIS IndustryMakers program is our way of supporting those who are making waves in the cycling world. IndustryMakers are respected voices, passionate advocates, and champions of inclusivity.

Apply now for our exclusive IndustryMakers discount—a chance to ride with IRIS, spread the joy of cycling, and ensure that the ride is open to all.