The connection was immediate for Max Riese (professional outdoor enthousiast and founder of GravGrav.cc), Chiara Terraneo (artist) and Iris Slappendel (founder of IRIS). An idea was born and a jersey design followed soon. But it’s not just an illustration showing lynx on a jersey. It’s flashy, it’s colourful. It is a bold message. If you buy this jersey you are carrying a message. You are engaging in protecting wildlife. You show that you care.

The Lynx is also an endangered species and their habitat is threatened. We believe that as a community we could do something, by riding our bikes to raise awareness and help protect this enigmatic animal.

We all benefit from protecting nature. By protecting natural habitat and wild lands, taking care of the environment that we love to ride, camp and explore in.

All proceedings of this jersey will be used to raise awareness about the Dinaric lynx population, which is facing another extinction. We will collaborate with the LIFE Lynx project in Slovenia (the Dinaric Mountains and Southeastern Alps), who’s primary objective is rescuing the Dinaric-SE Alpine lynx population from extinction and to preserve it in the long term.

Ride and Rewild is the slogan we go after and isn’t it funny that ‘Ris’ in Slovenian means Lynx? Can’t be a coincidence.

We couldn’t be more excited about this project we do together with LIFE Lynx, especially as it took us a lot of time to find the right partner! We will share more on the project soon, however first let’s talk about LIFE Lynx and what they are doing. And most important: What can you as a cyclist do?