Celebrate women’s cycling in full colour with the official The Cheer Squad T Shirt.

This special postcard edition is inspired by the classic souvenirs of a summer trip to Mont Ventoux. Designed to feel like a keepsake from the mountain, it’s made for cheering loudly on the roadside and remembering the adventure long after the race has passed.

On 7th August, for Stage 7 of the Tour de France Femmes avec Zwift, we’re heading to Mont Ventoux, one of the most iconic climbs in cycling. Last year we brought the energy to Col du Granier, turning the roadside into a full blown celebration of women’s cycling. This year we’re going bigger, louder, and more colourful than ever.

What is The Cheer Squad?

It’s a celebration, a community, and a movement.
We’re rallying cycling fans from far and wide to cheer on the women’s peloton in true IRIS style — bright, bold, playful, and impossible to miss. Whether you’re joining us on Mont Ventoux, cheering from your local café or bike shop, or following along from home, The Cheer Squad is all about showing up for women’s cycling together.

These T shirts celebrate our support for the women’s peloton and are designed to be worn loudly and proudly long after race day. Pull one on and you’re instantly part of the crew. And if you can’t make it to Mont Ventoux this year, the T-shirt can be shipped worldwide so you can still cheer in style from wherever you are.

To make this year’s edition extra special, we’ve once again partnered with the creative geniuses at Eindhoven based HeyHeydeHaas to create a new Limited Edition design inspired by The Cheer Squad spirit.

Join the celebration on social media using #watchthefemmes and #femmescomingthru.
Want to complete your cheering setup? Check out the full The Cheer Squad Collection for bidons, accessories, and more.

Specs

• 100% Organic ring-spun combed cotton tee.
• Unisex, genderless fit 
  

Sizing

The fit is loose and relaxed. Prefer a more fitted look? We recommend sizing down. T-shirt size guide here.