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New SS25 Collection

Wilditude
Shop Now
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Where nature gets adventurous

Wilditude
Shop Now
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New SS25 Collection

Wilditude
Shop Now
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New:

IRIS x Loffi Reflective Jacket
Shop Now

Watch the Cheer Squad Official Aftermovie!

our mission

IRIS empowers you to ride your bike with colourful confidence through our bold and unique designs.

IRIS exists as the ally and catalyst to make cycling a space for everybody where anyone can express their individuality on the bike and have fun with every ride.
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Fit and Size Guide
IRIS x Alba Optics
Limited Collections

IRIS x Alba Optics

Rewrite the rules

Oat to Joy
Limited Collections

Oat to Joy

Delicious and healthy oat-based recipes to fuel your adventures and empower your athletic potential (and somewhat of an oatobiography). Written by former professional cyclist Emma Pooley, Oat To Joy combines a passion for movement and adventure with a love of great food.

Loffi x IRIS Gloves
Limited Collections

Loffi x IRIS Gloves

Loffi’s signature smiley face now reimagined with an IRIS twist, these gloves aren’t just accessories—they’re statements. Designed to inspire connection and kindness, they’re a small but powerful reminder that a little positivity can go a long way.

IRIS x Alba Optics
Limited Collections

IRIS x Alba Optics

Rewrite the rules

Oat to Joy
Limited Collections

Oat to Joy

Delicious and healthy oat-based recipes to fuel your adventures and empower your athletic potential (and somewhat of an oatobiography). Written by former professional cyclist Emma Pooley, Oat To Joy combines a passion for movement and adventure with a love of great food.

IRIS x Alba Optics
Oat to Joy
Loffi x IRIS Gloves
IRIS x Alba Optics
Oat to Joy