We find ourselves in a place that feels ancient and otherworldly. The thick stone walls breathe cool air, and the decor is a mix of strange thrift store treasures and rustic charm. It’s the kind of spot where we—tall Dutchies—have to duck through every doorway, and where the power cuts out anytime more than three devices are plugged in. It’s raw, real, and totally off the grid.

As we explore its maze-like corridors, we’re completely unprepared for the magic that awaits us the next morning: a sunrise that feels like it was made just for us. We’re alone, surrounded by desert, silence, and an overwhelming sense of freedom.

This is Wilditude

Nature has often been my muse, but translating that feeling into a photoshoot is never easy. You can’t script everything right? And that’s the beauty of it. But as I stood there, soaking in the wild surroundings – the green lakes, gravel trails, exotic plants, and the badass women beside me—I felt it. This was Wilditude—no longer an idea, but a feeling, a place, a pulse.

Bold pigments. Wild patterns. Innovative fabrics that move with you. The Wilditude collection is made for women who chase horizons, personal bests and lasting memories. It’s for those who crave adventure—not just in the places they go, but in how they feel when they get there.

Close your eyes. Take a breath. Can you feel it? That’s the freedom we found in the desert—and it’s stitched into every piece of this collection.

Now open your eyes and mind. Go explore. Go wild.

This is Wilditude.

With love,

Iris
Founder of IRIS

Short film, shot on an analog camera by Megan Bach during our IRIS Spring/Summer 2025 photoshoot.

Some more analog, behind the scenes shots!

Special thanks to my trusted friend and photographer, Maarten de Groot, who always understands my vision and helps bring it to life. And to Cris, Megan, and Anisa—thank you for stepping out of your comfort zone and absolutely rocking the Wilditude shoot with colourful confidence.