Celebrate women’s cycling in full colour with The Cheer Squad Swag Bag. Your invitation to join the loudest, most stylish crew on the mountain.

On 7th August, for Stage 7 of the Tour de France Femmes avec Zwift, we’re heading to Mont Ventoux, one of the most iconic climbs in cycling. Last year we brought the energy to Col du Granier, and this year we return bigger, louder, and more united as we take on the slopes of Ventoux.

We’re calling on cycling fans everywhere to bring the energy, the noise, and the good vibes. Join us as we turn the roadside into a celebration of women’s cycling and community spirit.

Please note: The Cheer Squad Swag Bag is only available for collection at Pista Café the day before and on the day of the event. It will not be delivered. 


What’s in the bag?

• The Cheer Squad T Shirt, available in your choice of two designs, bold, bright, and made for maximum impact. Wear it and you’re instantly part of the crew.
• The Cheer Squad Button, a small badge of big belonging.
• Cow bell, because cheering should be heard as well as seen.
• Postcard, a keepsake from the mountain, perfect to put on your fridge or send to someone who couldn’t join the party.
• Stickers, to spread The Cheer Squad spirit wherever you go.
• Zwift cap, for when you’re on or off the bike.
• Musette, your practical piece of race day culture.
  

Your Cheer Squad Swag Bag purchase also includes a regular coffee and cake at The Cheer Squad Base Camp at Pista Café, where you can meet fellow squad members before ascending Mont Ventoux.

Why get it?

The Cheer Squad Swag Bag is your invitation to be part of something bigger. A way to show up, stand together, and celebrate the incredible women pushing the limits of the sport we love. Whether you’re dancing on the roadside, waving a flag, ringing your cow bell, or simply soaking in the atmosphere, The Cheer Squad is your space to belong. With IRIS, we ride with colourful confidence and a belief in community first. We are playful, fun, loud, and deeply community focused. The Cheer Squad brings that to life on the mountain, creating a shared space where fans, friends, and first timers come together to celebrate not just the race, but what it represents.

T shirt specs 100 percent organic ring spun combed cotton tee Unisex fit

Sizing The fit is loose and relaxed. If you prefer a more fitted look, we recommend sizing down. T shirt size guide here.

T-shirt Specs

• 100% Organic ring-spun combed cotton tee.
• Unisex fit 
  

Sizing

The fit is loose and relaxed. Prefer a more fitted look? We recommend sizing down. T-shirt size guide here.