Cheer Squad Swag Bag
€25.00
Join The Cheer Squad Get your hands on The Cheer Squad Swag Bag and make your place in the movement official. It’s your all-access pass to the most colourful crew on the mountain — and a way to show up with style, purpose, and solidarity. Last year we brought big energy to the Côte de la Redoute, turning the sidelines into a full-blown celebration of women’s cycling. This year? We’re taking it up a gear and we’d love for you to join us at Stage 7 of the Tour de France Femmes avec Zwift on Friday August 1. To make the event, and Swag Bag extra special, we’ve once again partnered with the creative geniuses at Eindhoven-based HeyHeydeHaas to design a new Limited Edition t-shirt that you’ll definitely want in your wardrobe. This and more will be included in our special Cheer Squad Swag Bag. Please note this is a pre-order that will be handed out on the day of the event. If you can not attend the event but still want to show your support from wherever you are: We’ve got t-shirts and bidons available on our website (Cheer Squad Collection), so you can be part of the crew even if you can’t be cheering roadside with us.
Description
Celebrate women’s cycling in full colour with the Cheer Squad Swag Bag — your invitation to join the loudest, most stylish crew on the mountain.
We’re calling on cycling fans everywhere to bring the energy, the noise, and the good vibes to Stage 7 of the Tour de France Femmes avec Zwift on Friday, August 1. Last year, we turned Côte de la Redoute into a full-blown celebration of women’s cycling. This year? We’re taking it up a gear on the Col du Granier.
What’s in the bag?
- An IRIS Cheer Squad t-shirt. bright, bold, and made for maximum hype. Throw it on and you’re instantly part of the crew.
- A Cheer Squad bidon, because cheering is thirsty work, and style matters.
- A few ‘cheer gear’ surprises to help you stand out, make noise, and turn heads on the climb.
Why get it?
The Cheer Squad Swag Bag is your invitation to be part of something bigger. A way to show up, stand together, and celebrate the incredible women pushing the limits of the sport we love. Whether you’re dancing on the roadside, waving a flag, or just soaking in the atmosphere, the Cheer Squad is your space to belong.
At IRIS, we ride with colourful confidence and believe in building a community that celebrates individuality while lifting each other up. The Cheer Squad is that idea in action — a mountain full of fans, friends, and first-timers coming together to cheer not just for the race, but for what it represents.
Reserve your Swag Bag today, select your t-shirt size and colour, and we’ll hand it over to you at the cheering corner before the race. It’s your ticket to join something truly special.
T-shirt Specs
- 100% Organic ring-spun combed cotton tee.
- Unisex fit
Sizing
The fit is loose and relaxed. Prefer a more fitted look? We recommend sizing down. T-shirt size guide here.
What is the Cheer Squad?
It’s a celebration. A community. A movement.
We’re bringing together cycling fans from every corner to cheer on the women’s peloton — IRIS style. That means high energy, full colour, and a whole lot of love for the sport. Join us on the Col du Granier and be part of something unforgettable.
More information here.
